The product does not only focus on making a good visual impact, but also aims to build a better brand personality through graphic communication. The design is mainly composed of its special alien figure, creative background settings, and intense color blendings. The alien figure with its head and eyes is representing a bold, energetic, and passionate brand personality. The detailed background patterns consolidate the futuristic alien characteristic.
The box-shaped structure presents the inner packaging through a fun opening method, and the spring swallows fly back, implying that spring is also coming. Birds fly by, and the white outer box represents the winter past, showing the spring green of the inner box, and everything is revived. Old trees and new flowers are strong in spring, inheritance and creation of wine are more fragrant, the regional ecological environment of Tanggou, and the natural conditions of Tanggou Town are uniquely endowed by nature, and the extremely suitable wine is reflected in the product packaging.
Yamamotoyama is one of the oldest and most established tea merchants in Japan. It has been the first to sell Green tea today. With the concept of Return to the origin of Edo, Nosigner have redesigned the packages to keep the traditional tea culture alive and pass it on to the future. To make them modern while retaining the charm of the long history brand, Nosigner referred to the traditional colors and structure of the scrolls with Yamamotoyama's original small crests and the calligraphy style of Edo.
Mminni-X-Lab is a brandy designed for young people. X means unknown, infinite possibilities, goals and hopes in the design, which represents the exploration spirit of young people. The idea of design inspired by the product concept of towards the unknown and shine. In order to get rid of the traditional idea of brandy and produce a new brand recognition, the design uses unknown and color as the creative point to attract young people.
Luzhou Laojiao launched a new strategic brand "Gogoon", laying out the new consumption era of China's consumption upgrade and the rise of light luxury consumption. Gogoon is positioned as the new light luxury baijiu in China's baijiu industry, also opens the time of light luxury baijiu consumption and third trend of Luzhou Laojiao.
East Travel is a brand that mainly transfers the oriental culture through the product. Eight immortals cross the sea, one of the widely spread myths among Chinese folk. This product uses sugarcane as raw material instead of wheat and rice which are commonly used in traditional baijiu, therefore the taste of this baijiu is sweet and more suitable for consumers. The external packaging is made of pressed bagasse after fermented baijiu, which is easy to degrade naturally, environmentally friendly and practical, and easy to carry.
Good design deserves great recognition. Everyday, we are pleased to feature amazing designers who create original and innovative designs, amazing architecture, stylish fashion and creative graphics. Today, we are presenting you one of the World’s greatest designers. Checkout an award-winning design portfolio today and get your daily design inspiration.