Overpacked
She designed is a package of pastries, which is used as gifts to families with children 2 to 3 years old at the festival. It is inspired by the building blocks, and the monster's features are designed on the surface of the building blocks. The packaging box can be recycled and turned into building blocks, and through the monster's facial features on the packaging box, eyes, nose, mouth, and multiple combinations can be used to pile up what he thinks is a monster's face , like making Frankentense Like scientists, inspire children's imagination.
Overpacked Package by Jiawen Li was recognized as an innovative example of communication design by the A' Design Award. Overpacked Package won the Bronze A' Design Award in Packaging Design in 2020. The A' Packaging Design Award is a highly prestigious international design recognition program that recognizes excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
