Day of Design

Day of Design

Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

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This is a case of an already existing and quite successful brand solution taken to a different place. While retaining the brand's DNA with its common visual elements, the design agency has focused on creating a packaging that would reflect the evolution of the trademark. As a result, the new product line looks different and recognizable at the same time, which is what the whole project was all about.

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Carrieme

The scent of the travels. It stems from a memory by using products in every trip for making a unique scent of the travels. Using cleverly of the characteristics of the mailbox, the concept of postcard informs the maintenance portable package of traveling. Extract the travel maintenance portable-package from the bottom of the travel maintenance function box, then apply it on the skin and insert the unused portable-package in the top of the mailbox. Due to the combination of portable-package and mailbox, it solves the placement problem of the portable-package.

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Gondwana

The design inspiration came from precious stones to convey a luxurious feel since the water source is located in an exotic woods in Paraguay, South America. The structural design of the glass bottle resembles the facets of a diamond to communicate the premium spirit of the product: its unique quality, its value, its particularity, its discovery, its exclusive origin. A simple and minimalist typographic logo and graphics reflect its millenary intact purity.

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1937, Packaging

Based on decades of heritage, the old barbershop in Vognmagergade retains the ambiance of Copenhagen in 1936. The shop, its service and its employees embody the mix of old and moderne masculinity to provide a true experience, making it the most popular shave and cut in Copenhagen. The Vognmargergade barbershop have recently launched a series of products all designed and packaged to embody modern masculine balance across aftershaves, hair products and shaving accessories.

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Water For Change

Billions of non-biodegradable plastic water bottles end up in landfills each year. Millions of people die from drinking contaminated water. “Water for Change” is an ethical company with a big heart and a passion for change. That is why the product is packed in recyclable Tetra Prisma® carton and for every “Water for Change” purchased, 10 litres of water is donated to a village in the developing world.

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Traditional festival in Japan

We designed gift towels for traditional festival in Japan, Ehime. We did its package with "Imabari towel" which is produced in Ehime for aiming to fuse a tradition and an innovation. The box is made of paulownia wood. It is suitable for storing towels so that it has the quality of being moistureproof. The white packaging symbolizes the color of the towel. And by the collaboration with the calligrapher Mami, the words of thanks to those who supported the festival are written on it.

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