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White Liquor Bottle Packaging Design

White Liquor Bottle

Li Bai's White Liquor is a bottle design created for a Chinese white liquor. The bottle body is made of porcelain and is shaped like an ancient Chinese painting scroll. The bottle cap is made of gold-plated metal. A picture of Li Bai, a poet of the Tang Dynasty, drinking beneath the moon is applied to the bottle by laser engraving. The design aims to reflect Chinese liquor culture, in which poetry, wine and scenery are closely joined. The unusual bottle shape gives a traditional drink a calm and elegant appearance.

White Liquor Bottle Packaging Design by Shaofeng Pan was identified as an innovative example of communication design by the A' Design Award & Competition. White Liquor Bottle Packaging Design earned the Iron A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is a juried, academic and highly prestigious design prize which honors superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

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