Ka Fu Lian Green Packaging
Tongchuang Design is a packaging design created for a cleaning and whitening product. The package is printed with a special ink. All text and graphics gradually oxidize and fade during the shelf life. The slow change from strong to faint reduces the environmental impact of the ink and supports health. The fading image also refers to the decontamination action of the product. The graphics use few elements drawn from ancient Chinese characters, shown in a contemporary form. The package is 200 mm wide, 82 mm deep and 249 mm high.
Ka Fu Lian Green Packaging Packaging by Yongjun Chen was selected as an outstanding example of communication design by the A' Design Award. Ka Fu Lian Green Packaging Packaging was awarded the Bronze A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is an international, juried, academic and meritocratic design accolade which rewards exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
