Mr.Penguin
Mr.Penguin is a tea packaging design shaped like a penguin. The container body is made of vitreous material, so the spheroidal orange puer tea inside stays visible. A soft wooden cover and a fabric scarf give the package a relaxed and fashionable look. Turning the cover over reveals the face of the penguin character. The form moves away from traditional tea packaging and aims to appeal to younger drinkers of Chinese tea. The empty container can be reused as a storage jar or a vase. Each unit measures 106 by 106 by 240 millimeters.
Mr.Penguin Tea Packaging by Xianfeng Wu was identified as an innovative example of communication design by the A' Design Award. Mr.Penguin Tea Packaging won the Bronze A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is a highly prestigious international design competition that celebrates outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
