Day of Design

Day of Design

Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Old Hands

In the final design copper was introduced as a link to the barrel the brewers sit around at work when talking about hops and flavours. A raised varnish of a rough handprint was applied on to the copper so each bottle feels like the drinker is shaking hands with the old brewer himself. Copper also links to the tradition and craft of beer making. The second vibrant colour palette of the branding was used to illustrate the exciting flavours and combinations the range launched. The final design has modernity, craft, confidence and standout.

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MAMO

The new ‘MAMO’ brand presents a range of baby food that features food that goes beyond nutriment to feed the sensations, so important for children. Aim: to create an identity that is soft and appeals to the world of children but, at the same time, is strong to guarantee the products for the parents. A character has been created who tells stories that open the mind and emotions and, at the same time, tell of the properties of the products.

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LuvIt Rocks

LuvIt is an Indian youth-based chocolate brand. For their praline collection, they wished to target young adults, as the existing praline buyers were middle-aged customers. The studio focuses on balancing trendy youth sensibilities while retaining the sophistication of pralines. Custom praline shapes were designed & branded as LuvIt Rocks — a tongue-in-cheek pun suggesting good taste alongside it's gemstone-like shapes. A custom typographic brand pattern with gold foiled letters was created that playfully envelopes the box. The box comes in 3 vibrant colours to choose from.

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Nuts Snack Series

Yang Jung Eun designer designed the Nuts Snack Series packages for her client Gilim, a nuts company. The packages are illustration-driven design in order to provide customers an idea about the taste of the products to help their purchase. The designer made the nuts characterized and composed a fun composition with the material image as an illustration. And she did a graphic work and title lettering with computer programs. The Nut Snack Series was the first design in the nuts product to be tried with illustrations only and it has quickly become one of the most popular products in Korea.

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Metcalfe's Skinny Popcorn

The creative solution was a range of packs with a distinctive design that reflected the brand's engaging, vibrant and light-hearted personality. Bold colour combinations were introduced for each flavour variant and to give strong on-shelf standout. The popcorn 'dudes' add personality and also help communicate flavours. The 'placard' logo and lock-up evolves from the existing logo, and takes a generic shape to create a distinctive and ownable equity. It reflects the brand's passion for creating the tastiest, healthiest popcorn.

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LuvIt Cocoisms

LuvIt Cocoisms is a range of Neapolitan chocolates from LuvIt, designed as a tasting palette of 4 distinct flavors based on increasing levels of cocoa content: milk, semi-sweet, bitter-sweet & dark. The concept aims to evoke curiosity among the Indian youth to explore beyond standard milk chocolate. Cocoisms is an initiation into the art of cocoa tasting, exploring increased cocoa in one's chocolate. Four playful personalities were assigned for each increase in cocoa content, starting with the Populist for the sweetest/lowest in cocoa & finishing with the Puritan for the highest.

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World's greatest design teams.

Sometimes you need a very big team of talented designers to come up with truly great designs. Everyday, we feature a distinct award-winning innovative and creative design team. Explore and discover original and creative architecture, good design, fashion, graphics design and design strategy projects from design teams worldwide. Get inspired by the original works by grand master designers.

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