Ying Hua Qing Su
The front of the gift box is covered with cherry blossoms, matching with the landmark buildings in Wuhan, showing the vitality of spring and local characteristics. The swallow with love letter gives the picture romantic emotion, the characters in the 1990s add a sense of retro, highlighting the characteristics of the century old craftsmanship of the brand. The inner box design can be cleverly folded into the shape of cherry blossom, which matches with the blue bottom box of the lake, forming the aesthetic feeling of Cherry Blossom falling on the lake.
Ying Hua Qing Su Packaging by Jin Zhang was selected as an innovative illustration of communication design by the A' Design Award. Ying Hua Qing Su Packaging received the Bronze A' Design Award in Packaging Design in 2022. The A' Packaging Design Award is a juried, academic and highly prestigious design prize which celebrates excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
