Kaizen
Kaizen is packaging designed for a herbal scalp repair cream. The cream contains plant extracts instead of drugs, which reduces additional burden on the body. The soft tube has a pointed cap, allowing the cream to be applied directly to the scalp. The creamy texture avoids the handling problems of liquid scalp care products. The outer box is made of paper and measures 6 by 21 by 4 centimeters, while the tube measures 3 by 12.5 by 2.5 centimeters. The design aims to offer quick, convenient and gentle scalp care.
Kaizen Herbal Scalp Repair Cream by Hou, Hsiao Che was featured as an outstanding example of communication design by the A' Design Award & Competition. Kaizen Herbal Scalp Repair Cream won the Bronze A' Design Award in Packaging Design in 2022. The A' Packaging Design Award is an international, meritocratic, just and fair design competition that rewards excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
