Hightail
The agency was commissioned to develop the brand name, tone of voice as well as visual identity and packaging design for an innovative motorbike helmet accessory. The brief had a number of specific criteria, the packaging was to have a unisex appeal, to be reusable, enable high product visibility and be light weight for cost effective freight. The sleek and unique multi layered film pouch was designed to meet all of the client's requirements, as well as containing everything the purchaser needs to get up and running; the product, attachment clips, spacer and how-to brochure.
Hightail Packaging by Angela Spindler was recognized as an innovative example of communication design by the A' Design Awards. Hightail Packaging was awarded the Iron A' Design Award in Packaging Design in 2022. The A' Packaging Design Award is an international, juried, academic and meritocratic design award which recognizes excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
