Golden Cat
This is a beer for night consumption. The designer has selected the cat that consumers like very much as the main image to design, so that the beer can quickly establish emotional connection with consumers while increasing the intimacy. At the same time, the cat that likes night activities is very consistent with the consumption time (night consumption) positioning of this wine. Finally, the designer also used classic European patterns for decoration, making the whole beer label full of delicacy.
Golden Cat Beer by Jin Zhang was identified as an innovative representation of communication design by the A' Design Award. Golden Cat Beer received the Iron A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is a juried, academic and highly prestigious design prize which honors exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
