Dragon Spirit Chinese Baijiu
Dragon Spirit Chinese Baijiu is a packaging design for a Chinese liquor. The design is inspired by the Southern Song Dynasty brush painting Nine Dragons. A dragon from the painting appears on the bottle, and the dragon head is formed in metal, moving the image from two dimensions into three dimensions. The metal head is combined with a golden depiction of the Chishui River below, suggesting a dragon pouring water from the sky. The lid recalls an imperial seal and carries seven seals. Paper, PMMA, glass and metal are used.
Dragon Spirit Chinese Baijiu Packaging by Yingsong Brand Design (Shenzhen) Co, Ltd was featured as an innovative illustration of communication design by the A' Design Award. Dragon Spirit Chinese Baijiu Packaging won the Bronze A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is a highly prestigious, international, juried design competition that rewards excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
