Dog Yep
Dog Yep is a packaging concept for a line of functional dog snacks. The main element of the logo refers to the idea that dogs should play and stay active, and it also repeats the shape of the snack itself. Illustrated characters and a bright color palette create a playful look and make the product line easy to notice on shelves and in online stores. The snacks are presented in can formats chosen to suit the segment. The intent behind Dog Yep is to encourage play and activity through healthy feeding.
Dog Yep Pet Snacks Brand by RODRIGO CHIAPARINI was highlighted as an innovative illustration of communication design by the A' Design Award & Competition. Dog Yep Pet Snacks Brand was awarded the Bronze A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is an international, meritocratic, just and fair design prize which recognizes exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
