Odaya Home
Odaya Home packaging needed to reflect the craftsmanship of the handstitched lace used and the symbolic value of the ornaments. The figure of a peacock, the core element in Odaya Home’s first Care and Love Collection, is a traditional guardian of the home. The packaging design developed the peacock image into a fine golden web of feathers, reminiscing lace-making itself. The brand story is told on the inside of the lid of the gift box, while delicate tissue paper with the brand's slogan "You belong and this is home, Odaya Home" provides a tender wrap for the fine cotton sateen fabric inside.
Odaya Home Packaging by Elena Gamalova was featured as an innovative example of communication design by the A' Design Award & Competition. Odaya Home Packaging received the Iron A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is a juried, academic and highly prestigious design prize that recognizes excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
