Ings
Ings is a packaging design created for a range of skincare products. The design uses a bullet shape as a metaphor for reaching the deeper layers of the skin. Architectural techniques create a multidimensional presentation that expresses the professional technology of the brand. The original logo was simplified so that key brand elements stay clear across many product types. Plastic-free zippered courier boxes replace adhesive glue, FSC-certified honeycomb paper provides shock absorption, and soy ink supports degradation.
Ings Skincare Brand by Ings Yingshu Group was selected as a creative illustration of communication design by the A' Design Award & Competition. Ings Skincare Brand won the Iron A' Design Award in Packaging Design in 2024. The A' Packaging Design Award is a juried, academic and highly prestigious design prize that rewards excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
