Pazhu Winery
Pazhu Winery is a packaging design for a grape wine produced in Tibet. The outer box follows the architectural style of the Potala Palace, and ochre red and stone yellow are used as the main colors. The PET label is made with a nine color ultraviolet printing process. Auspicious blessing patterns, prayer flags, grape vines and local animals are painted in a regional style. The number 3716 refers to the altitude of the winery. When the box is opened at the top, the shape of surrounding mountains appears. The gift box measures 112 by 112 by 380 millimeters.
Pazhu Winery Grape Wine by Pufine Creative was highlighted as an exceptional representation of communication design by the A' Design Award & Competition. Pazhu Winery Grape Wine received the Iron A' Design Award in Packaging Design in 2024. The A' Packaging Design Award is a highly prestigious international design recognition program that rewards outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
