Serum
Its visual symbolism with the grand prix flag communicates the speed and effectiveness of the product's anti-wrinkle action. The reflection of the power and speed of reconstructive abilities of the product on the human skin was the inspiration behind the visual design. To underline its capacity, the inspiration was the black and white checkered flag of the grand prix, marking the product's rapid launch at providing the skin with protection. The hardest part of the process was the collaboration with the printer, in order to achieve the emboss on the silver box.
Serum Cosmetics Packaging by ABC Design Communication was selected as an outstanding example of communication design by the A' Design Award. Serum Cosmetics Packaging received the Iron A' Design Award in Packaging Design in 2024. The A' Packaging Design Award is an international, jury-voted, fair and ethical design award that rewards outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
