Smoothies
In a world that is constantly on the move and time is pressing, Jean Paul Lab smoothies respond by cycling in six packs full of fun and great flavors. Cyclists become the symbol of freedom. In all seasons they move unconventionally boldly, discovering ways that fill their lives with pleasure, just like the taste hidden in smoothies. It's time to let go and travel to the magical world of flavors of Jean Paul Lab following the routes of pleasure.
Smoothies Food Branding by ABC Design Communication has been featured as an innovative illustration of communication design by the A' Design Award. Smoothies Food Branding earned the Iron A' Design Award in Packaging Design in 2024. The A' Packaging Design Award is an international, juried, academic and meritocratic design competition that honors exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
