Shangfang Large Seal Script

Shangfang Large Seal Script is a gift box package designed for a building block toy. The form is inspired by the jade seal of ancient China, so the package is shaped as a square tray with a lid. The lid is made of acrylic with gold stamped letters, and the tray is made of red touch paper with an EVA lining and a velvet backing. Internal grids store each component separately, so a required piece can be found easily. A transparent inner box of frosted PVC allows the assembled work to be displayed, giving the package a second use.

Shangfang Large Seal Script Building Block Packaging by Zhong Huang was highlighted as an innovative illustration of communication design by the A' Design Award & Competition. Shangfang Large Seal Script Building Block Packaging received the Bronze A' Design Award in Packaging Design in 2024. The A' Packaging Design Award is an international, juried, academic and meritocratic design competition that honors exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

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