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7Up Destinations Venezuela Beverage Packaging

PepsiCo Design and Innovation Beverage Packaging Packaging

7Up Destinations Venezuela

7Up Destinations Venezuela is a series of limited-edition beverage cans created for the Latin American market and sold in Venezuela. The four cans represent four picturesque and well-known destinations of the country: Adicora, Los Roques, El Yaque and Canaima. Each design shows the local flora and fauna of Venezuela. The front of each can keeps the classic 7Up green for easy brand recognition. The back of each can uses a tropical aqua blue as the background for travel-inspired graphics. The aim is to build an emotional connection with consumers.

7Up Destinations Venezuela Beverage Packaging by PepsiCo Design and Innovation has been highlighted as a grand example of communication design by the A' Design Award. 7Up Destinations Venezuela Beverage Packaging received the Bronze A' Design Award in Packaging Design in 2024. The A' Packaging Design Award is a juried, academic and highly prestigious design accolade which recognizes outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

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