Day of Design

Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Pepsi Super Bowl LVII Alumitek Beverage Packaging

PepsiCo Design and Innovation Beverage Packaging Packaging

Pepsi Super Bowl LVII Alumitek

Pepsi Super Bowl LVII Alumitek is a limited edition beverage bottle created for a major football event hosted in Phoenix, Arizona. The design draws inspiration from the surrounding desert landscape, known for its vast sky and distinctive flora and fauna. A vibrant gradient moves from black to purple to orange, recalling an Arizona sunrise. Printing capabilities were pushed to build a sense of depth. Silhouetted icons are placed across the desert scene of cacti and bushes, paying homage to local wildlife such as coyotes, snakes and birds.

Pepsi Super Bowl LVII Alumitek Beverage Packaging by PepsiCo Design and Innovation was recognized as a grand illustration of communication design by the A' Design Award & Competition. Pepsi Super Bowl LVII Alumitek Beverage Packaging earned the Bronze A' Design Award in Packaging Design in 2024. The A' Packaging Design Award is a highly prestigious international design competition which celebrates exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

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Designer of the Day

Designer of the DaySpecial CoverageSaturday, 7 November 2026

World's Best Designers, Artists and Architects.

Good design deserves great recognition. Every day, we are pleased to feature designers who create original and innovative designs, architecture, stylish fashion and creative graphics. Today, we are presenting you one of the World’s greatest designers. Checkout an award-winning design portfolio today and get your daily design inspiration.

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