Auramithra
Auramithra epitomizes both minimalism and intensity. It features a noisy dark gray canvas, accented with a ribbon-like swirl of colors, representing the dormant power within. The bottle is further adorned with small, detailed black symbols of energy, encouraging a closer look. Vibrant hues for the brand name strikingly contrast against the dark backdrop, enhancing the visual appeal and achieving a harmonious balance with a mysterious appearance. This design approach skillfully conveys the essence of Auramithra, merging simplicity with a profound energy narrative.
Auramithra Power Drink Packaging by Arvin Maleki was highlighted as an exceptional representation of communication design by the A' Design Award & Competition. Auramithra Power Drink Packaging was awarded the Iron A' Design Award in Packaging Design in 2024. The A' Packaging Design Award is an international, juried, academic and meritocratic design prize that celebrates superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
