Day of Design

Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Guotai Longjiu Zuncang Chinese Baijiu Packaging

Guotai Longjiu Zuncang

Guotai Longjiu Zuncang is a packaging design for a high end Chinese baijiu produced in the Chishui River area. The golden central pattern recalls the Chishui River crossing the Yunnan-Guizhou Plateau and a dragon moving through clouds. The ceramic bottle is shaped like an imperial jade seal and is closed by a metal cap from the top. Brocade, a traditional Chinese woven textile, forms the label and recalls the fabric of imperial dragon robes. Hand drawn dragon lines were converted into dot data for the loom. The bottle measures 90 by 90 by 215 millimeters.

Guotai Longjiu Zuncang Chinese Baijiu Packaging by Yingsong Brand Design (Shenzhen) Co, Ltd was identified as a creative illustration of communication design by the A' Design Award & Competition. Guotai Longjiu Zuncang Chinese Baijiu Packaging earned the Bronze A' Design Award in Packaging Design in 2024. The A' Packaging Design Award is a highly prestigious international design competition which celebrates excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

Learn more about Guotai Longjiu Zuncang Chinese Baijiu Packaging

 
E-Mail
Design Team of the Day

World's Greatest Design Teams.

Sometimes you need a very big team of talented designers to come up with truly great designs. Every day, we feature a distinct award-winning design team. Explore and discover original and creative architecture, good design, fashion, graphics design and design strategy projects from design teams worldwide.

Continue reading · Browse the registry