Day of Design

Day of Design

Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Wu Xing

The series of work Wu Xing use animals as a interpretation and categorize as five elements according to their characteristics. Among them, to emphasize the cycle of symbiosis in Wu Xing, designers added the sunrise and the sunset in each illustration, representing the beginning and the end of the day. The painting box is the main structure development, showing a sense of hardcover and classic. From the book-shaped box to the unfolding to the packaging structure that independently becomes the display rack. In this special package structure, each card can be fully displayed.

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Guizhou Moutai Maoyuan Jiu

Guizhou Moutai Maoyuan Jiu is a packaging design for a Chinese liquor. The bottle is made of glass with a sandblasting process and an embossed rose gold logo. The neck is finished with a metal spraying process, and the top of the lid is embossed with imitated glass. The outer box uses hot stamping and embossing. Dark green and gold form the main color scheme. Wave patterns refer to the Chishui River used in production, while a flying goddess on the lid and a crane with pine branches on the neck follow traditional Chinese motifs.

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Dragon Boat Festival Packaging

Dragon Boat Festival Packaging is a gift box created for the Chinese Dragon Boat Festival. The outer box is shaped as a dragon, with mugwort leaves outlining the body and reed leaf grains forming the scales. The inner box shows two dragons holding zongzi, a motif that means double luck in Chinese culture. When the lid is lifted, the four sides of the inner box unfold by gravity, like a rising curtain. The box is made of eco-friendly paper with three-dimensional paper carving and layered cardboard. The design conveys wishes for health and good fortune.

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Circle Unfulfilled

Circle Unfulfilled is a packaging design for eye and neck massage devices. The form is inspired by the portals and bridges of Suzhou gardens, where a full circle is never found. The shape protects the product while reducing empty space inside the pack. A recycled material called SupraPulp, made from bagasse, is used for the structure. Without extra processing, the pack degrades in 45 to 90 days and returns to the material loop. The soft outer graphics and the calm color scheme suggest the gentle pressure of a massage.

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Hola Espirito

A design that reflects the enthusiasm, happiness and good mood that Hola! Espirito represents. Vivid colours and a kaleidoscope effect are the features that describe each flavour and create a clear representation of the ingredients, therefore making it easy for the consumer to make his choice. A positive mood was in mind while creating the design, one that reflects the positive state of the consumers.

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Drunk Bartender

Drunk Bartender is a packaging design for a series of classic alcoholic cocktails. The design is applied to a standard tin can with a volume of 330 millilitres. Each can presents the name of a classic cocktail in a literal way, through comical graphic illustrations. The graphic elements are intended to help the cans stand out on the shelf and attract the attention of buyers. Many designs for classic drinks look plain and similar, so a modern visual language was chosen. Drunk Bartender shows that classic drinks can also be presented in a modern style.

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