Feng Shan Yan Yu
Raspberry wine packaging design embodies ecological elegance Inspired by the organic form of raspberries. This packaging design uses bionics to transform the plump shape and vibrant color tones of fruits into smooth, curved bottle contours. Visually echoing the freshness and natural origin of this wine, the crystal clear lid wraps around a miniature landscape, subtly emphasizing its high-quality geographical origin. This design integrates ecological narrative with aesthetic appeal, balancing natural elements and minimalist art.
Feng Shan Yan Yu Packaging by Chao Xu was highlighted as an innovative representation of communication design by the A' Design Award & Competition. Feng Shan Yan Yu Packaging earned the Bronze A' Design Award in Packaging Design in 2025. The A' Packaging Design Award is an international, meritocratic, just and fair design recognition program that recognizes superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
