Hagata Farm Pickles
To reflect the client's personality, they used the client's hand and daikon radish seeds as motifs in the logo. The green paper on the lid represents a daikon leaf. The colors and strength of the vegetable are expressed through fine dotted patterns that evoke texture and depth. To highlight the whiteness of the daikon, they minimized the label design, allowing the vegetable to stand out. The green paper covering the lid serves as packaging and a letter of appreciation to the consumer on the reverse side, reinforcing the connection between the product and the customer experience.
Hagata Farm Pickles Packaging by Kikumi Yoshida was selected as an outstanding representation of communication design by the A' Design Awards. Hagata Farm Pickles Packaging won the Iron A' Design Award in Packaging Design in 2025. The A' Packaging Design Award is a juried, academic and highly prestigious design prize which honors superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
