Joy To Go
The Joy To Go fast food delivery packaging integrates the cute little character IP named Joy with food, creating a cohesive design throughout the package system. These playful elements are not only designed for fun but also hint at the packaging's opening mechanism. For example, a character with a hamburger on his head is shown on the hamburger's packaging. More hamburger ingredients can be gradually seen only after the users open the lid. Moreover, the packaging can be reused, as the patterns can be torn off to create bookmarks, which helps to promote environmental awareness.
Joy To Go Packaging by Qingyu Du was featured as an outstanding illustration of communication design by the A' Design Award. Joy To Go Packaging won the Iron A' Design Award in Packaging Design in 2025. The A' Packaging Design Award is an international, meritocratic, just and fair design recognition program that rewards exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
