Eternal Moon
Eternal Moon is a gift box designed for mooncakes. The packaging presents the Mid-Autumn theme from a broad perspective, setting aside traditional legends and focusing on the eternity of the moon and the shared destiny of people. The artwork shows the moon in eight settings: fire, flowers, stones, clouds, the sea, the wind, the mountains and the forest. Spot color printing and hot stamping are used. The outer box measures 335 by 75 by 195 millimeters and holds smaller mooncake boxes of 70 by 70 by 35 millimeters.
Eternal Moon Mooncake Packaging by Suzhou SoFeng Design Co.,Ltd. has been selected as an outstanding illustration of communication design by the A' Design Award & Competition. Eternal Moon Mooncake Packaging won the Bronze A' Design Award in Packaging Design in 2025. The A' Packaging Design Award is an international, juried, academic and meritocratic design accolade that honors superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
