Dukang Mellow
Dukang Mellow is a bottle and packaging design for baijiu, a Chinese distilled liquor. The design is aimed at people who drink alone, and seeks to offer emotional comfort as well as refreshment. The bottle body is slender and streamlined, suggesting the path of a spinning planet. The rounded and weighted inverted base adds stability and reduces the risk of tipping, and is paired with a metal cap. The bottle is made with a high share of recycled glass, and the glass can be recycled again without limit. The outer packaging uses forest certified paper.
Dukang Mellow Liquor Packaging by Wei Li was selected as a grand example of communication design by the A' Design Award & Competition. Dukang Mellow Liquor Packaging was awarded the Bronze A' Design Award in Packaging Design in 2026. The A' Packaging Design Award is an international, meritocratic, just and fair design competition which honors outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
