Minsheng Lesuke
Minsheng Lesuke is a packaging design for a smoking cessation medicine. The design uses a progressive smiling face symbol and a positive colour system to offer encouragement instead of warnings. An orange starter pack marks the beginning of the quitting period, while a green maintenance pack suggests growth and balance. Daily dose cells are divided by precise hot press tear off lines, so one cell is opened each day and progress stays visible. The body is made of recyclable paper based composite film, finished with matte paper and a soft touch film.
Minsheng Lesuke Packaging by Hangzhou Minsheng Healthcare Co., Ltd was recognized as an outstanding representation of communication design by the A' Design Award & Competition. Minsheng Lesuke Packaging won the Bronze A' Design Award in Packaging Design in 2026. The A' Packaging Design Award is an international, jury-voted, fair and ethical design award which celebrates excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
