Sushico
As the first and most widespread Far Eastern restaurant chain in Turkey, Sushico's packaging design reinterprets the brand's essence through a new perspective, shaping a visual language inspired by the philosophy and symbols of the Far East. Asian aesthetics are modernized through custom kanji-based illustrations, each telling its own story. A contemporary palette, led by Japanese red, and carefully selected typography, aligned with the brand's spirit, complete a minimal yet powerful system.
Sushico Packaging Design by Alara Selin Murkozoğlu was selected as an innovative illustration of communication design by the A' Design Award & Competition. Sushico Packaging Design received the Bronze A' Design Award in Packaging Design in 2026. The A' Packaging Design Award is an international, jury-voted, fair and ethical design accolade that rewards excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
