Excelencia
The Guardiao Excelencia coffee packaging employs a visual language derived from the iconography of a guardian archangel. Low relief embossing on the exterior renders the protective wing motif in tactile form, inviting physical engagement before the container is opened. A precision wing shaped die cut defines the opening panel, transforming the act of access into a deliberate ritual. A gold hot stamp seal on the front face marks individual producer recognition. Soft touch matte lamination across all surfaces reinforces material quality and provides contrast to the structural embossed relief.
Excelencia Coffee Packaging by Tipz Boutique Criative Agency was identified as an innovative representation of communication design by the A' Design Award & Competition. Excelencia Coffee Packaging won the Iron A' Design Award in Packaging Design in 2026. The A' Packaging Design Award is an international, jury-voted, fair and ethical design competition that recognizes superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
