Fortune Express
Fortune Express is a packaging design for baijiu. The gable roof box measures 280 by 150 by 230 millimetres and is opened from the bottom. Lifting each interior flap reveals five bottles, and each bottle shows a different God of Wealth in a Five Elements colour. Below the bottles are five plush blind boxes that are torn open to reveal small stylised figures. The outer box is finished with foil stamping, and the labels are digitally printed. The plush dolls are made of soft polyester fibre with embroidered details.
Fortune Express Baijiu Packaging by Wu Yao was identified as an innovative illustration of communication design by the A' Design Awards. Fortune Express Baijiu Packaging earned the Bronze A' Design Award in Packaging Design in 2026. The A' Packaging Design Award is a juried, academic and highly prestigious design award which recognizes excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
