Day of Design

Day of Design

Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Kuniichi

The traditional Japanese preserved food Tsukudani is not well known in the world. A soy sauce-based stewed dish combining various seafood and land ingredients. The new package includes nine labels designed to modernize traditional Japanese patterns and express the characteristics of ingredients. The new brand logo is designed with the expectation of continuing that tradition for the next 100 years.

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Wen Niang

Wen Niang is packaging designed for Chinese yellow rice wine. The bottle is made of glass, while most yellow rice wine is packed in ceramics. The glass surface adds gloss and texture. A crane with spread wings is embossed on the shoulder of the bottle and covers more than 320 degrees of the surface. The crane holds a high position in oriental culture, where it stands for integrity, elegance, health and long life. The bottle measures 90 millimeters in diameter and 260 millimeters in height. The modern form aims to interest younger consumers.

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AEcht Nuernberger Kellerbier

In medieval times, local breweries let their beer age in over 600 years old rock-cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage-style type fonts. The sealing label with the company’s “St. Mauritius” trademark and the copper-colored crown cork convey craftsmanship and trust.

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Greyder V

Greyder V is a shoe box designed to carry and store footwear without a plastic bag. Integrated handles allow the box to be carried by hand after purchase. Two compartments hold the shoes in a V shape, which makes unpacking simple. The V form is inspired by the movement of walking, when one foot passes the other. The box is made from carton using a grinding method, and the materials are recyclable and biodegradable. The compact vertical shape also allows the box to be kept as storage for a spare pair in an office.

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Paranormal

Paranormal is a packaging design for a family of wines presented in Bordeaux and Burgundy bottles. The graphic theme is based on strange and unexplained phenomena, treated with mystery and irony. Detailed digital engravings recall old books of alchemy and ancient codices. The typefaces are drawn with an aged and imprecise look, similar to manual printing. Each label is made of cotton paper with high relief, stamping and varnish strokes. The design is intended to last and to allow new stories for every vintage or grape variety.

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The Botanic

The Botanic is a packaging design for raw honey presented in a 380 ml glass jar. The label is made of dark green uncoated paper and is shaped by multi-level debossing and a die-cut hexagon, a form that recalls the honeycomb. Matte silkscreen and clear gloss foil elements add contrast to the dark background. A double-sided folded hangtag carries the product description. Each jar is closed with a wooden lid made by hand from linden wood, the tree whose nectar is gathered by the bees. The design reflects the purity of the raw honey.

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