Day of Design

Day of Design

Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Mitu

Mitu is the packaging for a sonic electric toothbrush designed for children. The box is made of paper and contains no plastic. Cartoon elements and children illustrations cover the surfaces, so unpacking resembles the reading of a picture book. A pull-out drawer reveals a sequence of images that moves from tooth decay to dental plaque and finally to shiny teeth as the box slides open. After unpacking, the box can be kept as an illustrated book or a toy. The packaging protects the toothbrush and helps children build interest in brushing.

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Wulianghong

Wulianghong is a liquor packaging design inspired by the screen, a traditional item of Chinese furniture. The package brings together three representative Chinese elements: Chinese red, the peony flower and embroidery. A three-fold structure protects the bottle and displays it at the same time. When opened, the package resembles a folding screen, and the bottle stands like a collected object on a display shelf. Inlaid window frames and embroidery add an artistic effect. The package measures 225 mm in width, 115 mm in depth and 215 mm in height.

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Cong Tai Baijiu

Cong Tai Baijiu is a commemorative packaging design for a Chinese spirit released for the year of the rat. The main motif is drawn from the door catch of traditional Chinese architecture, referring to the rat as the first zodiac animal that opens the year. The inner label combines the forms of a rat and a coin to suggest wealth and good fortune, while the outer ring uses a radiant pattern for a lively effect. The bottle is made of ceramic with a marble texture and is finished by water transfer printing.

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Moutai Group's - Taiyuan ZHI

Taiyuan ZHI Yuanyi is a liquor bottle packaging design created for the Moutai Group. The design departs from the established Moutai style and keeps only the familiar bottle shape, which is enlarged and made taller. Water is the central theme, since liquor is described as a water that carries emotion. The surface shows a seawater and cliff pattern drawn from ancient official robes, together with traditional auspicious motifs. Waves, standing stones and clouds suggest happiness and long life. The decoration is baked onto the glass bottle.

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Flower to Flora

Flower to Flora is a packaging design for a flower tea from Xishuangbanna, Yunnan Province, China. The illustration combines a peacock, a leafy tea tree, local flowers and a girl who lives in the rainforest. The scene shows a harmonious relation between people and nature. The illustration colours are taken from the ethnic costumes of Xishuangbanna. The outer box is made of black special paper with a tree texture and is finished with printing and bronzing. The box measures 340 mm in length, 120 mm in width and 240 mm in height.

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Saintly Flavours

Saintly Flavours is a gourmet food gift set that targets the consumers of high-end shops. Following the trend in which food and dining have become fashionable, the inspiration for the project comes from 2018’s Met Gala fashion theme of Catholicism. Jeremy Bonggu Kang tried to create a look that catches the eyes of the high-end shop consumers, using the ornate and traditional etching style of illustrations to represent the rich tradition of art and high-quality food making in Catholic Monasteries.

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