Day of Design

Day of Design

Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

China Resources Snow Breweries
Packaging
Sunday, 31 August 2025

Snow Draft Beer

Snow Draft Beer is a packaging series for a pure malt draft beer, produced as an aluminum can and a glass bottle. The design follows a minimalist approach and uses aurora green and pure white as the main colors. Line drawings of malt, hops and water ripples refer to the three brewing ingredients. The glass bottle is slightly narrowed at the waist for a comfortable grip and is embossed with Chinese calligraphy characters meaning pure and draft. The bottle holds 460 ml and the can holds 500 ml. The unified design is intended to convey purity and a fresh taste.

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Chenxiang Xi
Gift Box Packaging
Saturday, 30 August 2025

Moon and Tea for Mid Autumn

Moon and Tea Mid Autumn is a gift box created for the Mid-Autumn Festival, which is traditionally celebrated in China in the eighth month of the lunar year. The box is made of natural materials such as bamboo, ceramics and wheat straw. It holds moon cakes with local colored rice and Pu-erh tea. Every part is designed for reuse. The body and the white porcelain cover plate become a tea tray, while the handle serves as a spoon. The inner box can be turned into a moon lantern, and the spherical part of the cover can be used as an incense burner.

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SHENZHEN JINJIA NEW SMART-PKG CO.,LTD
Liquor Packaging
Friday, 29 August 2025

Zhuojiu

Zhuojiu is a packaging design for Chinese liquor. The shape of the bottle is inspired by the axe, an object linked with strength. The outer box is cut from reclaimed wood and shows a crack, as if split by an axe. The container is made of glass. No printing is applied to the box or the bottle, and the product name is engraved with charcoal. The box is 300 millimeters high, 180 millimeters long and 120 millimeters wide. The bottle is 180 millimeters high. The wooden box can be kept and reused later as an ornament.

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Hu Jijun
Mid-Autumn Festival Food Packaging
Thursday, 28 August 2025

Galaxy Trail X

Galaxy Trail X is a Mid-Autumn Festival food packaging design developed with a planetarium. The outer casing is a silver metal box shaped as a triangle, a form chosen for its links to space and communication. Unlike standard flat iron boxes, the top of the casing is raised by one centimetre, expressing the wish to break through the plane and reach for the stars. The inner lining replaces plastic foam with a cardboard structure fixed by interlocking tabs and no glue. The box measures 361 by 312 by 75 millimetres.

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Iman Alemozaffar
Packaging Design
Wednesday, 27 August 2025

Honey

Honey is a packaging design created for honey. The form is derived from the hexagonal cells of a beehive, with hexagonal volumes stacked together. Honey is made from a combination of glass and wood, and the complete set is placed in a hard box. The labels refer to the natural habitats of bees, such as forest, mountain and plain, and a wooden door supports the same theme. After the product is consumed, the container can be reused to store jam, nuts, dried fruits or spices. Each unit measures 170 mm in width, 170 mm in depth and 165 mm in height.

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Ji Xing Chuang Yi
Liquor Packaging
Tuesday, 26 August 2025

Beidacang Junfei Wine

Beidacang Junfei Wine is a liquor packaging design made of glass and paper. The bottle form follows the five senses design theory and refers to the peach blossom makeup of the Tang dynasty. The bottle cap is shaped like a peach blossom and is decorated with an ancient phoenix hairpin. The outer box takes its form from the cross collar and right lapel of Hanfu dress. A handle is integrated at the collar of the one piece box, so the package is easy to carry. The design links the brand name with historic Chinese clothing.

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