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Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Sichuan ZhuoYue Cultural Creativity Development Co., Ltd
Packaging
Friday, 8 August 2025

Shede Spirit Oriental Wisdom

Shede Spirit Oriental Wisdom is a gift box created for a Chinese spirits product. The design links the brand with Weiqi, the board game also known as Go. The spirits bottles are shaped like black and white Weiqi stones, and the rounded forms are comfortable to hold. Opening the box reveals a classic Weiqi game shown in graphic form. Weiqi stone bowls and a Weiqi board are included, so the game can be played while the spirits are enjoyed. The box is made of kraft paper corrugated board to limit material waste.

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Guangzhou good skin Technology Co., Ltd
Packaging
Thursday, 7 August 2025

Anti Sun Damage Series for Children

Anti Sun Damage Series for Children is a sunscreen packaging range created for young users. The series carries a sunlight shield symbol that communicates the protective function of the products. Three containers share an isosceles triangle form inspired by snow mountains, and a wave shape at the base of the cap completes the mountain image. The packaging changes colour according to ultraviolet intensity, reminding children to apply sunscreen. Rounded ergonomic bodies allow a comfortable grip, and an internal conduit prevents the contents from seeping out.

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Wu Yao
Alcoholic Beverage Packaging
Wednesday, 6 August 2025

Challenger

Challenger is a packaging design for a pair of spirits bottles. The design draws on two classic Chinese mythological stories, Nezha in the Dragon Palace and Wukong in the Heavenly Palace, and conveys a spirit of daring to challenge. The bottles are orange and blue and carry themed illustrations. The box is dark blue with gold rims, and elements representing Wukong and Nezha are printed on the front with embossing and gold stamping. The box opens as a double door at an oblique angle of 60 degrees and then stands upright on a flat surface.

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N Z Skin Care Co., Ltd
Skincare Packaging
Tuesday, 5 August 2025

Gota

Gota is a packaging design for skincare products. The design takes inspiration from the Maori tales of New Zealand. Three natural species of the country form the core visual elements: the mamaku fern in green, red alga in red, and the conus in blue. Figures of plant and animal fossils are shown on the outer box. The surface texture imitates natural stone, and embossed and debossed areas add depth. The cap is made of PP and ABS and carries the pattern of the key ingredients. The serum bottles use a rotating telescopic dropper.

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Xi'an Yiwen Brand Design Co., Ltd
Food Packaging
Monday, 4 August 2025

Zongchuan 1929

Zongchuan 1929 also serves as a unique blessing for the recipient. As a gift for the Dragon Boat Festival, it plays an important role in conveying emotions between people. The temperament and culture it presents reflect the personality and cultivation of the gift giver. Zongchuan 1929 is designed to give a sense of the bustle of Chang'an's streetscape and the warmth of its people. The unique box opening and printing process, as well as the use of sustainable paper, also reflect the brand's social responsibility as a long-established Chinese brand.

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Yingsong Brand Design (Shenzhen) Co, Ltd
Baijiu Packaging
Sunday, 3 August 2025

Kweichow Moutai Sanhua Flying Apsaras

Kweichow Moutai Sanhua Flying Apsaras is a packaging design for a Chinese baijiu spirit. The design uses the Flying Apsaras motif from the Dunhuang murals, an element also found in the brand trademark. The figure is hand painted in the style of ancient Chinese mural art and set on a bright yellow background, a color typical of the Dunhuang murals. The box is opened from the right side, and double-layered cloud-shaped decorations surround the bottle inside. The bottle is opened from the metal cap on top. The box is made of paper, and the bottle of ceramic and metal.

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