Day of Design

Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Sakakini Fragrance Packaging

Sakakini

The magnetic dome on the top of the bottle is the exact dome from the Sakakini Palace with its glorious rococo features as the intent is to remind people of the beauty of this abandoned building in a touchable way. The task was to create a luxurious and sophisticated product, package, and brand. It will promote Egypt's forgotten architecture and help save this rich heritage through the profits of the sales.

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Scent  Essential Oil Packaging

Scent

Scent is an essential oil packaging set created as a travel souvenir inspired by Taiwan. The set holds a glass essential oil bottle with a plastic cap and a diffuser stone made of gypsum and pigment. The oil is dropped onto the diffuser stone, where the liquid spreads along the pattern of the stone while the fragrance is released, linking sight and smell in a single memory. The box is built from a matte plastic outer case, a hardcover carton, sponge and art paper. The intent is to offer an alternative to standard commercial souvenirs.

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PickyPods Packaging for Supplements

PickyPods

The agency was commissioned to create branding and packaging for a unique supplement range. The collagen and probiotic supplement sachets are formulated to make fine adjustments to bodies according to age, gender and other important factors. Color is the lead player of this project. It needed to feel bold and energetic for its gym going target. Gender symbols were used to shout out to the gender-specific formulas, another difference for this brand.

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Mix Milk Tea

Mix

Nongfu Spring Mix is a limited gift box created for milk tea sold through online stores. The box is shaped as a red tiger face to mark the Chinese Year of the Tiger. The eyes of the tiger are replaced by whirl shapes taken from the inner pack, which refer to the mixing of real milk and tea. When the box is held, the hands of the consumer sit right above the tiger face, which creates a playful interaction. The concept is based on a well known Chinese nursery rhyme about beating a tiger. The box is made of paper with gloss lamination.

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Al Mocha Port Coffee Packaging

Al Mocha Port

A series of packaging designs for Al Mocha Port, Saudi Arabia. Design is inspired by history, culture, and provenance to create an identity that reinforced authenticity and expertise. The packaging is clean, understandable, distinguished, and not overloaded with information, bridging the past and the present. Navy Blue, Forest Green, and Gold colors aim to attract customer attention. The coffee illustration on the sides emphasizes the attentive attitude of the manufacturer to the product selection. A flexible labeling system allows the brand to adapt the offering easily, throughout the year.

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Loacker Rebrand Packaging

Loacker Rebrand

Loacker Rebrand is a packaging and brand identity system created for a historic food company known for wafers and chocolate products. The logo takes the form of a coat of arms that includes Mount Sciliar, a reference to the family name, the roots and the surrounding nature. Each product family is presented with a clear description of the recipe and the ingredients. The hierarchy of the packaging elements has been redefined and the product images are realistic. A code on the back of each pack links to further information about the brand and the item.

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