Day of Design

Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Cheetos Redesign Packaging

Dennis Furniss Packaging Packaging Sunday, 26 October 2025

Cheetos Redesign

Cheetos Redesign is a snack food packaging design created for a corn snack brand in Mexico. New national regulations banned the use of characters on packaging, so the long-standing mascot was removed. A large letter C was developed as the central graphic asset. The letter is typographic, playful and distinctive, and it works across the full flavour range. The design can also be adapted for local markets. Each pack measures 132.5 mm in width and 250 mm in height. Production uses flexographic printing on a foil substrate.

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Green Boat Song Packaging

EvanChen Packaging Packaging Saturday, 25 October 2025

Green Boat Song

The packaging is for an agricultural product. It uses Klein blue in a large area to create professional atmosphere, reflect the quality of products and emphasize the brand feature of organic. Its main body adopts exquisite woodcut prints, depicting freely growing hens and breeding environment. Surrounding vines and flowers brings a sense of nature and purity. The layout of product information enriches the picture content, and at the same time, it also gives enough space to breath.

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Snow Time L Wine

EvanChen Wine Packaging Friday, 24 October 2025

Snow Time L

Gu Yue Long Shan is the largest group of traditional yellow wine in China, founded in 1664. The new product they created for Gu Yue Long Shan, conveys the idea of enjoying slow time. The graphic design is based on the concepts of water, snow, glutinous rice and time, which are essential in yellow wine, and depicts the local mountains and water to form a complete picture. For female users developed a thin packaging, using pulp press film, and combined with the indentation process, to produce a snow wrap feeling.

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Yashang Hing Tau Ball Food

Team Mars Food Packaging Thursday, 23 October 2025

Yashang Hing Tau Ball

Yashang Hing Tau Ball is a packaging design for meatball products. The graphics are based on the raw materials of the food inside. Animal images are arranged as modern graphic compositions, and each type of raw material is identified by a contrasting color. The strong color contrast supports visual impact on retail shelves. The design also refers to the auspicious traditional customs of the Chaoshan area in China, and a red envelope is placed around the product. Paper printing, food grade plastic and a silk belt are used. The package measures 260 by 150 by 260 millimeters.

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Smoked Trout Packaging

Armeanu Creative Studio Packaging Packaging Wednesday, 22 October 2025

Smoked Trout

Smoked Trout is a packaging design for smoked fish products. The packaging is made of kraft carton with gold foil and selective varnishing. A circular pattern, a medieval gate shape used for the carton cutting and a golden seal refer to tradition, heritage and natural ingredients. The seal and the gate shape appear across the whole product range to express continuity. The folded pack measures 11.5 by 25 centimetres. The compact form allows easy insertion and closing of the product, as well as simple storage, transport and shelf display.

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Chiang Hu Baijiu

EvanChen Baijiu Packaging Tuesday, 21 October 2025

Chiang Hu

It is committed to the Chinese traditional wine (white wine, rice wine, yellow rice wine, fruit wine, etc.) combined with the modern trend to make new Chinese expression, international expression. On the front of the bottle is an elaborate engraving of birds. On the opposite side of the bottle is the landscape of China's Fenhe River, the birthplace of the winery. Through the wine, the birds fly above the mountains and rivers, expressing lofty aspirations.

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