Day of Design

Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Yingjiagong Baijiu Beverage

Wen Liu Beverage Packaging Wednesday, 27 August 2025

Yingjiagong Baijiu

Yingjiagong Baijiu is a packaging design for a Chinese distilled spirit. The shape of the Dabie Mountain is used as the main design element. Traditional Chinese ink painting and line drawing are combined to form the mountain image. A large area of white space is applied, and green is the main color. The outer box is made of plastic to reduce cost and allow recycling. The bottle and the cap are made of ceramic with a sprayed finish. The box measures 136 mm in length, 116 mm in width and 290 mm in height. The design presents the natural fermentation setting of the distillery.

Continue reading about Yingjiagong Baijiu Beverage

 
Jiu Ming Tang Liquor

Wang Qi Jun Liquor Packaging Tuesday, 26 August 2025

Jiu Ming Tang

Jiu Ming Tang is a gift packaging design for Chinese liquor linked to the Dragon Boat Festival. The outer box is made of environmentally friendly paper and shaped with a hot pressing process. A red seal refers to a traditional Chinese wish for good luck. The seal is torn open and the box unfolds like a scroll, which invites interaction. The plain outer surface contrasts with colorful festival illustrations inside, creating a strong visual effect. The design brings traditional festival elements into a modern package to support cultural identity.

Continue reading about Jiu Ming Tang Liquor

 
Xiaohutuxian Xinyouran Wine Boxes

Pang xinyu Wine Boxes Packaging Monday, 25 August 2025

Xiaohutuxian Xinyouran

Xiaohutuxian Xinyouran is a packaging design for liquor bottles. The box is shaped like a bamboo slip, the writing surface used in ancient China before paper. The box opens in the same way as a bamboo slip book, so opening the package recalls opening a book of wisdom. Inside, a pair of Chinese ink paintings shows a range of mountains, a traditional symbol of wisdom. The mountains are drawn with two-dimensional codes, joining Chinese culture with modern technology. The package is made of cardboard and measures 150 by 120 by 300 millimeters.

Continue reading about Xiaohutuxian Xinyouran Wine Boxes

 
Diaoyutai Liquor Packaging Design

Wei Dai Liquor Packaging Design Packaging Sunday, 24 August 2025

Diaoyutai

Diaoyutai is a packaging design created for a high-end Chinese liquor. The dragon pattern, which represented the highest imperial image in ancient China, is used as the main decorative element. The bottle cap is richly detailed, and its square form recalls the jade seal that symbolized imperial power. The bottle itself remains very simple. The contrast between rich ornament and plain surfaces creates a solemn visual image with a distinct Chinese character. The outer box is made of recyclable paper, and the bottle is made of traditional Chinese ceramic.

Continue reading about Diaoyutai Liquor Packaging Design

 
Yedao Lugui Baijiu Beverage

Wen Liu Beverage Packaging Saturday, 23 August 2025

Yedao Lugui Baijiu

Yedao Lugui Baijiu is a packaging design for a liquor brand from Hainan Province in southern China. Eight well-known scenic spots of Hainan are presented as illustrations on the front of the glass bottle. The neck label is set apart by a different colour. The outer box is made of acrylic and paper, so the illustrated bottle inside can be clearly seen. Gold stamping and silk printing are applied to the box, and the bottle is finished with a roasted flower craft. The simple blue colour scheme reflects the local culture and tourism of Hainan.

Continue reading about Yedao Lugui Baijiu Beverage

 
Follow Me Packaging

Juntao Liu Packaging Packaging Friday, 22 August 2025

Follow Me

Follow Me is a packaging design for Buddhist vegetarian food. The design addresses young consumers, a group not well served by the traditional packaging usually applied to such products. Only the most essential design elements are kept, so the packaging appears concise, fashionable and approachable. A simple visual language with a Zen character replaces familiar decorative styles and changes common expectations about Buddhist products. Each package measures 80 by 40 by 300 millimetres. The intent is to make vegetarian food more accessible to a younger audience.

Continue reading about Follow Me Packaging