Day of Design

Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Packaging

Discover 1029 award-winning designs tagged Packaging on Day of Design.

Graceful Ode Liquor Packaging

Chengdu Stone Design Co., Ltd Liquor Packaging Packaging

Graceful Ode

Graceful Ode is a liquor packaging series inspired by Chinese poetry and calligraphy. The three themes are named after feng, ya and song, three classifications of Chinese poetry. Each bottle carries its Chinese character in three-dimensional form, paired with horizontal textures that recall calligraphy on rice paper and add tactile depth. The cap is shaped after rolling hills, with serrations on the top. Color sets the tone of each theme: gradient turquoise green, warm beige and dark yellow. The series suits family gatherings, business banquets and formal celebrations.

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Finenutri Wellness Packaging

Guangzhou Ruoyuchen Technology Co., Ltd. Wellness Packaging Packaging

Finenutri

Finenutri is a packaging design for a nutritional supplement brand created for women over 25 years old. The bottle is made of PETG material and measures 105 by 55 by 55 millimetres, a size that can be held in one hand. A dual layer structure combines a frosted outer shell with a food grade inner container. Sandblasting gives the outer shell a fine matte texture and a soft translucency. The translucent shell shows the remaining capsules, so the bottle is opened less often. The structure blocks light and helps protect the active ingredients.

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Doritos x Empirical Nacho Cheese Spirit Influencer Kit

PepsiCo Design and Innovation Influencer Kit Packaging

Doritos x Empirical Nacho Cheese Spirit

Doritos x Empirical Nacho Cheese Spirit is an influencer kit created for a limited edition spirit infused with Nacho Cheese flavor. The Nacho Cheese flavor of Doritos is widely known and has been used in dips, popcorn and other products. In 2023, the flavor company Empirical presented Doritos with a new use for the flagship flavor: a Nacho Cheese infused spirit. The packaging introduces the unexpected pairing to media and online audiences. The limited release sold out in less than six hours and received national press attention.

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Lifewtr Series 7: Art through Technology Packaging

PepsiCo Design and Innovation Packaging Packaging

Lifewtr Series 7: Art through Technology

Lifewtr Series 7 Art Through Technology is a bottled water packaging series that presents the work of creators active in art and technology. The bottle labels carry artworks by three emerging artists. Technology broadens the boundaries of possibilities within art and design, and ninety two percent of art organizations agree that technology has made art a more participatory experience, which helps to diversify audiences. The series turns each bottle into a surface for new work and gives wider visibility to working creators.

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Labo De Dermafirm Luxury Cosmetics Rebrand

Ming Tung Luxury Cosmetics Rebrand Packaging

Labo De Dermafirm

The rebranding of Labo De Dermafirm Luxury Cosmetics centers around a logo that embodies the brand's core philosophy and technological expertise. Inspired by Biotoc and purifying water technologies, the new design symbolizes the brand's six key ingredients through elegant, circular forms reminiscent of water droplets and cellular structures. This visual language conveys purity, reliability, and scientific performance, aligning with the brand's commitment to clean and advanced skincare formulations.

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Langjiu Estate San Pin Festival Liquor Packaging

Wei Li Liquor Packaging Packaging

Langjiu Estate San Pin Festival

Langjiu Estate San Pin Festival is a packaging design for baijiu, a Chinese distilled spirit. The set holds two conceptual products, based on the themes of the day of the estate and the night of the estate. The outer box also works as a three-dimensional paper carving lamp, and illustrations of the estate scenery surround the lamp. When lit, the lamp recalls the night light show held at the estate. The packaging presents a miniature panoramic view of the estate, and it offers a commemorative object rather than a focus on the drink alone.

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Easeye Brand and Packaging Design

BYHEALTH Co., Ltd. Brand and Packaging Design Packaging

Easeye

Easeye is a packaging design for a children's eye nutrition supplement. Cute animal illustrations replace the look of traditional medicine packaging and reduce the resistance children feel toward drug-like products. The bright eyes of the animals draw attention and show the benefit of the product for eyesight. The letter e in the brand name is drawn as a large eye. The bottle cap is made with three-color injection molding. A 13 mm pull ring tears easily, and the crescent-shaped lid opens with one hand. The cap stays attached to the bottle to prevent loss.

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CNY Design For The Year Of The Snake Milk Packaging

Li Huang Milk Packaging Packaging

CNY Design For The Year Of The Snake

Cny Design For The Year Of The Snake is a limited edition milk packaging label created for the Chinese Year of the Snake. The label is made of double layered transparent BOPP material. The top layer shows a geometric snake pattern that symbolizes good luck. A red triangular corner with a raised edge allows the top layer to be peeled back, revealing hidden blessings on themes such as love, wealth, career and exams. The peeling action turns drinking fresh milk into a small ritual. Localized hot stamping adds visual depth to the design.

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Doritos Fiera Preta 2024 Food

PepsiCo Design and Innovation Food Packaging

Doritos Fiera Preta 2024

Doritos Fiera Preta 2024 is a limited edition snack food packaging series created for Feira Preta, the largest event of Black culture in Latin America. Feira Preta began as a fair 16 years ago and grew into a three day festival where material and symbolic goods are exchanged, roots are preserved and knowledge is passed from one generation to the next. The packaging artwork was made by three artists from Preta Comics, an initiative of the Feira Preta Institute that promotes local Black artists. The design aims to amplify voices that often go unheard.

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Woosmell Sustainable Packaging

Sun Wang Sustainable Packaging Packaging

Woosmell

Woosmell is a reusable packaging design created for a fragrance brand. The outer bag is shaped like a lunch bag and is made of Tyvek, a durable synthetic paper. The bag can be carried as a daily accessory after the product is opened, so the packaging is not discarded. Each set includes a cork diffuser ball that is attached to the neck of the fragrance bottle. A cotton wick inside the cork ball transfers the liquid and releases a gentle scent without a flame. The design connects fragrance with practical everyday use.

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Romance Syrup

Mohammadreza Eslamparast Syrup Packaging

Romance

The bottle design and labels for Romance are inspired by the brand's name, with feminine curves reflecting romance. Each label features a modern Indian woman's face in a romantic situation, emphasizing the product’s cultural origin. Designed for parties and cafes, the labels use vibrant colors to evoke joy and energy. The modern 2D vector illustrations in a cubist style distinguish this product from others, which typically feature real fruit designs.

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Qingyuan Lianshan Hei Shan Rice Product Packaging

子吉 尤 Product Packaging Packaging

Qingyuan Lianshan Hei Shan Rice

This project put forward the design concept of rice box as a ruler to measure the poetry of landscape, rice packaging is no longer a simple container, but a tool to perceive the poetry of nature, and a medium to connect people with the earth's emotions and humanistic spirit. This project added a measuring scale to the inner package of Black Mountain Rice, making the package a practical measuring cup, so that the user can really feel the concept of sustainability in the process of reuse, and make the product better integrated with the packaging.

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