Day of Design

Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Pepsi Chinas People Daily New Media Beverage

PepsiCo Design and Innovation Beverage Packaging Friday, 28 August 2026

Pepsi Chinas People Daily New Media

Everyday Heroes is a series of commemorative beverage can designs created for Pepsi in collaboration with the New Media division of China's People's Daily. The cans pay tribute to medical staff, workers, volunteers and delivery persons who served their communities on the frontlines during the COVID-19 pandemic. Each design honours a new generation of everyday heroes and expresses gratitude for their daily contributions. The packaging turns a familiar drink container into a simple public message of thanks and shared respect.

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Hellenic Routes Reusable Wine Bottle

Antonia Skaraki Reusable Wine Bottle Packaging Thursday, 27 August 2026

Hellenic Routes

Hellenic Routes is a reusable wine bottle designed as a cultural keepsake. The rectangular glass bottle has a flat, book-like form that eases handling and storage. The labels are styled as postage stamps and show regional folklore costumes linked to Greek winemaking areas. Premium paper with textured finishes and detailed printing highlight the costume illustrations and the frame elements. The bottle measures 96 mm in width, 42 mm in depth and 175 mm in height. The form invites reuse as a collectible or decorative object.

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Xijiu Matured Liquor Packaging

Chengdu Times Fashion Art Design Co., Ltd Packaging Packaging Wednesday, 26 August 2026

Xijiu Matured Liquor

Xijiu Matured Liquor is a packaging design for a Chinese liquor series. The bottle keeps the classic drum silhouette of the brand and refers to the circular form of a piece held in the Palace Museum, a shape linked with completeness and harmony in traditional Chinese culture. Age statements of 15 and 30 years are laser engraved as flowing ribbons. The cap uses a four sided auspicious shape and opens and closes smoothly. Inside, an original woodcut style illustration shows the landscape along the Chishui River and the brewing ingredients. The outer box is easy to carry and store.

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Longpai Soy Sauce Packaging

Wen Liu Packaging Packaging Tuesday, 25 August 2026

Longpai Soy Sauce

Longpai Soy Sauce is a packaging design for a premium soy sauce intended for Hunan style stir fry cooking. The bottle is made of clear glass and measures 73.5 by 73.5 by 217.5 millimetres. A paper label contrasts with the glass and carries cultural motifs drawn from Hunan cuisine and from traditional small vat brewing and sun drying methods. The bottle form is shaped for a secure grip and controlled pouring during fast cooking. The design links the product to its cooking context and improves recognition on retail shelves.

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Jinsha Lingyun Wine Packaging

Cheng Tian Sheng Wine Packaging Packaging Monday, 24 August 2026

Jinsha Lingyun

Jinsha Lingyun is a packaging design for a liquor bottle. The bottle is made of black biodegradable ceramic and measures 80 millimeters in diameter and 230 millimeters in height. The outer box is made from discarded sawdust and tree bark. The cap is made of crystal material. Illustrated original fonts, mountain and water patterns, drip patterns and annual rings refer to Guizhou culture and traditional brewing scenes. The bottle form recalls obsidian stone. The design reflects green development and respect for nature.

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Courage 2.0 Packaging Design

Edmund Lim Packaging Design Packaging Sunday, 23 August 2026

Courage 2.0

The power of minimalism: stripping back to essentials. The use of clean lines, ample white space, and subtle typography creates a sense of clinical authority while enhancing legibility. A clutter-free layout allows key information to stand out: active ingredients, scientific benefits, and dermatological endorsements, fostering trust and clarity. Maximizing color dynamism: a new approach to vibrancy. The design packaging leverages fully maximized, dynamic, and vibrant colors while maintaining scientific credibility. Deep, rich tones such as navy or emerald convey dermatological expert.

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