Day of Design

Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Bel Gusto Packaging

Bel Gusto

Bel Gusto is a packaging design for a line of fresh pasta made from durum wheat. The packaging is styled as a postal parcel sent from Italy. Postage stamps, postmarks, hand-drawn illustrations of Italian historical places and an imitation of kraft paper are used. A viewing window allows the buyer to see the pasta inside the box before purchase. Colored stripes of the same saturation and brightness separate the different pasta shapes within the line. The packages are printed on PET film with selective varnish.

Continue reading about Bel Gusto Packaging

 
Ballantines 17 Gift Packaging

Ballantines 17

Ballantines 17 is a gift packaging design created for a blended whisky. The rigid box is produced with UV offset printing on silver foil paper, with gold and blue spot colors and embossed logos. A conveyor belt mechanism under the box raises a book stand as the cover is laid down, presenting the bottle on a golden stage. Gold prints along the pathway record the past awarded years. Corked samples of spices and flavors are placed at the front of the cover. The arrangement guides sight, then smell, then taste.

Continue reading about Ballantines 17 Gift Packaging

 
Surplus Year After Year Packaging

Surplus Year After Year

It’s Chinese spirit package design. Nowadays, excessive packaging of Baijiu products is a serious waste, and causes environmental pollution. Therefore, the box design and inner tray use low-cost environmental protection degradable raw materials. The blue water flow pattern is painted with Chinese traditional calligraphy brush. Two golden fish are playing upstream in the vertical water ripple engraved designs. It’s a perfect combination of traditional culture and art design.

Continue reading about Surplus Year After Year Packaging

 
Baltija Confectionery Packaging

Baltija

Baltija is a packaging series for a chocolate collection sold in the Baltic region. The name comes from the Lithuanian word for the Baltic Sea, which inspired the design. A lighthouse and a sea scene are illustrated in a classic Victorian style, with wavy forms that suggest the movement of water. No national symbols are used, so the packaging represents the whole region rather than one country. A deep greenish blue tone adds a refined look. The boxes and envelopes are made of paper, printed by offset, and finished with matte varnish and copper foil details.

Continue reading about Baltija Confectionery Packaging

 
Himalaya Sheet Mask Packaging Design

Himalaya Sheet Mask

Himalaya Sheet Mask is a packaging design for a face sheet mask in the personal care category. The system covers five variants and uses a bright color palette, a playful font and a central note to self. Illustrations present the natural ingredients of the product in a soft style. The sachet is printed in CMYK, white and four special Pantone colors. The logo and the image are finished with spot gloss varnish, while the remaining surface is matte. The design is intended to appeal to young buyers in global markets.

Continue reading about Himalaya Sheet Mask Packaging Design

 
Pepsi Mom Handworks Beverage

Pepsi Mom Handworks

Pepsi Mom Handworks is a limited edition packaging series for beverage cans. The series celebrates a collaboration between PepsiCo and the Mom Handworks Cooperative Program of the China Women's Development Foundation. The partnership began as part of the 2019 Bring Happiness Home Chinese New Year campaign. Three collectible cans present Chinese cultural heritage through three different regional embroidery styles. The design promotes the work of the cooperative program and reflects a commitment to local relevance.

Continue reading about Pepsi Mom Handworks Beverage