Food Packaging - Day of Design

Designer / Brand: PepsiCo Design and Innovation Project: Food Packaging Tag: Packaging

Lay's 2021 Mood Match

Lay's 2021 Mood Match is a limited edition snack food packaging series created for an exclusive social media giveaway. The set includes four designs inspired by mood rings, each linked to positive memories and emotions. The stated intent is to invigorate a sense of energy or to offer a sense of comfort. Each design is matched to a flavor and a feeling: gratitude for Grilled Cheese and Tomato Soup, optimism for Cappuccino, feistiness for Chili and cheerfulness for Salted Caramel. The packaging offers a short break from daily reality.

Continue reading about Lay's 2021 Mood Match Food Packaging

Chips BCBG

BCBG is a brand of crisps created in 2001 in the south of France. This brand offers top quality manufacturing with great creativity of recipes and flavors. Designers created in 2020 a new serie of characters for the new range of crips. They worked on a concept of crips/characters. These new illustrations represent the range of crisps in an original and fun tone. Characters are nice and elegant like the product represented.