Packaging

Discover 1029 award-winning designs tagged Packaging on Day of Design.

Designer / Brand: ShinyBay Design Project: Mint Package Tag: Packaging

Extra Melty Upgrade

The design team revolved around the idea of melting snow, symbolizing the product's stress relieving properties. It was requested to retain recognizable brand elements such as the extra logo and the swoosh, hence we visually evolved the swoosh into ski run to build the scene where the cartoon character can have fun in to echo the theme. It is noticeable that the fruit played more than a flavor hint, but a vivid snowboard, which completed the storytelling. It would imagine the moment of tasting the mints brings a skiing-like experience in the mouth as well as in consumers' mind.

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Designer / Brand: Giovanni Murgia Project: Wine Labels Tag: Packaging

Cala di Seta 932

The project aims to create an elegant, contemporary, and minimal design to convey the heritage of this winery, founded in 1932, in balance between the values of innovation with the importance of being rooted to the earth. This combination is conveyed through a highly engaging visual label design. The labels are made with paper such as Fasson Cotton by Avery Dennison and finishes such as gold foil and metallic pantones to create a project that could convey the prestige and winemaking tradition of this winery.

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Designer / Brand: Wang Bowei,Yu Jun,Wang Chaojun,He Zhuang Project: Packaging Tag: Packaging

Langpai Tequ T9

Langpai Tequ T9 is a bottle packaging design for a premium liquor. The semi-transparent sprayed glass bottle has eight facets and four cut surfaces, which enhance the sparkle of the liquor inside. The logo combines an emblem form with a five-grain pattern showing sorghum, wheat, rice, glutinous rice and corn. A seal is engraved on the back of the bottle to provide a firm grip. The T-shaped cap features a multi-faceted crown, relief work and lattice patterns. Holographic laser positioning paper adds color and improves protection against counterfeiting.

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Designer / Brand: Zanas Karenauskas Project: Raw Honey Tag: Packaging

The Botanic

The Botanic is a packaging design for raw honey presented in a 380 ml glass jar. The label is made of dark green uncoated paper and is shaped by multi-level debossing and a die-cut hexagon, a form that recalls the honeycomb. Matte silkscreen and clear gloss foil elements add contrast to the dark background. A double-sided folded hangtag carries the product description. Each jar is closed with a wooden lid made by hand from linden wood, the tree whose nectar is gathered by the bees. The design reflects the purity of the raw honey.

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Designer / Brand: Musa Çelik Project: Package Design Tag: Packaging

Greyder V

Greyder V is a shoe box designed to carry and store footwear without a plastic bag. Integrated handles allow the box to be carried by hand after purchase. Two compartments hold the shoes in a V shape, which makes unpacking simple. The V form is inspired by the movement of walking, when one foot passes the other. The box is made from carton using a grinding method, and the materials are recyclable and biodegradable. The compact vertical shape also allows the box to be kept as storage for a spare pair in an office.

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Designer / Brand: Almond Branding Project: Packaging Design Tag: Packaging

Novus Organics ACV

Novus Organics Apple Cider Vinegar aimed to establish an unmatched quality standard in the Indian market, surpassing rivals in concentration and purity. This packaging design was created to complement its uniqueness, emphasizing simplicity and elegance. The clean, transparent label showcases the product's natural beauty. Using a minimalist line drawing style, the design captures the essence of handpicked, organic ingredients, aligning with a commitment to excellence and sustainability. The packaging is plastic-free and recyclable, highlighting environmental responsibility.

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Designer / Brand: Olha Takhtarova Project: Packaging Tag: Packaging

Italian Pasta Brand

Italian Pasta Brand is a packaging and visual identity design for a range of pasta products and sauces. A deep blue base color unites the whole range, while bright shades of orange, coral, purple, green and blue separate each pasta shape on the shelf. A gold Pantone accent and an engraved logo showing a chef refer to traditional pasta making methods. Cooking instructions and nutritional details are printed on every pack, and clear typography aids quick reading. Recyclable materials are used for the packaging.

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Designer / Brand: HUBEI SHIHUA LIQUOR CO.,LTD Project: Chinese Baijiu Tag: Packaging

72°Xiangyu the Conqueror Liquor

72 Xiangyu The Conqueror Liquor is a bottle package created for a Chinese baijiu. The bottle is shaped like a tripod, a form that represents dignity and power in Chinese history and culture. The crown of the bottle is modeled on the ox head of Emperor Yan Shennong, a symbol of wisdom and courage. Black is the main color, with gold, bronze and red accents that create a visual contrast. The curved symbols related to the tripod are embossed. The colored areas have a glossy finish, while the black areas are matte. The package is intended for banquets and for gifting.

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Designer / Brand: Wan Hu Project: Multi-Functional Logistics Box Tag: Packaging

meow

Meow is essentially a logistics box inspired by cats and houses. Through clever innovation in the die-cut structure and appearance, it not only serves the function of packaging and transporting goods but can also be easily folded into a functional and adorable cat house. This micro-innovative design ensures low-cost production and promotes the reuse of logistics boxes, demonstrating a pet-friendly and environmentally conscious attitude that aligns with the psychological needs of pet owners.

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Designer / Brand: Guan Zi Project: Snack Packaging Tag: Packaging

Wow Long Rice Crust

Wow Long Rice Crust is a packaging design for a traditional Chinese rice crust snack. The design responds to product sameness and an ageing brand image in this snack category. The packaging shows the Chinese historical figure Zhuge Liang, whose nickname inspired the brand name, drawn in a humorous comic style. An exaggerated facial expression and the spoken word Wow refer to the chewy texture of the snack. The brand name Wo Long was updated to Wow Long. Illustrated stories and product photographs are combined to attract younger consumers.

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Designer / Brand: yuejun chen Project: Wine Packaging Design Tag: Packaging

Daqu

Daqu is a packaging design created for a wine bottle. The packaging is made of corn stalk pulp, an environmentally friendly material that dissolves quickly. Pulp molding forms a single layer structure with raised contour lines that suggest mountains. The contour shape refers to the natural brewing environment of Luzhou, where three rivers meet. The white pulp surface and the simple visual style give the product a clear and distinct identity. The main challenge was the accurate design of the mold pattern, so that the shaped pulp could be released cleanly.

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Designer / Brand: Misteli Creative Agency Project: Oat Based Dairy Products Tag: Packaging

Ave Natur

Ave Natur is a packaging design for a range of oat-based dairy alternatives. The range includes oat drinks for whipping, cooking and barista use, a chocolate flavoured oat drink and smoothies. Large colour blocks and Scandinavian patterns express the Finnish origin of the brand and help shoppers tell each product apart. The cartons are made mainly of paperboard from certified forests and are recyclable. Plant-based caps made from sugarcane are used. Flexographic printing is applied. Pack sizes are one litre and 250 millilitres.

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