Packaging

Discover 1029 award-winning designs tagged Packaging on Day of Design.

Designer / Brand: Qi Bin,Chen Di,Zheng Qi,Zhao Qingqing Project: Mooncake Packaging Tag: Packaging

Moon and Chess

Moon and Chess is a mooncake gift box created for the Mid-Autumn Festival. The packaging combines motifs from the Chinese painting Prosperous Suzhou with chess culture. Blue is the main color, complemented by orange, smooth lines and detailed patterns. The outer box unfolds into a table, and the inner box is placed on top to serve tea. Turning the tabletop over reveals a chessboard, where chess pieces can be arranged for a game. Recyclable materials and a waterproof treatment reduce waste. The box measures 30 by 20 by 5 centimeters.

Continue reading about Moon and Chess Mooncake Packaging

Designer / Brand: STUDIO 33 Project: Packaging Tag: Packaging

Oink

To ensure client's market visibility, a playful look and feel was selected. This approach symbolises all of the brand qualities, original, delicious, traditional and local. The main goal of using new product packaging was to present customers the story behind breeding black pigs and producing traditional meat delicacies of the highest quality. A set of illustrations were created in linocut technique which display craftsmanship. The illustrations themselves present authenticity and urge the customer to think about Oink products, their flavour and texture.

Continue reading about Oink Packaging

Designer / Brand: Giuliano Ricciardi Project: Packaging Tag: Packaging

Risetta

Risetta is a simple, functional, easy to carry, ecofriendly, which follows the shapes of the traditional fruit box, symbol of recycling. Designed in laser cut plywood, Risetta has a modern, captivating, innovative design. Tub made with a single sheet of plywood, made flexible thanks to laser cutting in the bending points. Holes, in place of the slits, to make the structure more resistant. Cork supports which, housed in the holes, allow various assembly methods for set up sales point or temporary shop. It finds dimension inside home becoming a piece of furniture.

Continue reading about Risetta Packaging

Designer / Brand: Jianchao Chen Project: Beverage Packaging Tag: Packaging

Eastroc Amla Juice

Eastroc Amla Juice is a packaging design for a fruit juice drink. The packaging is dominated by a soft green tone that reflects the natural color of the amla fruit and suggests the palate cleansing and digestive benefits of the drink. Three dots are arranged in a continuous lace pattern on the bottleneck and on the carton to extend the visual presence on the shelf. Enlarged images of amla fruits are staggered across the label to draw attention and to indicate the high juice content. The juice is filled into a cylindrical PET bottle with a full label printed with eco-friendly ink.

Continue reading about Eastroc Amla Juice Beverage Packaging

Designer / Brand: PepsiCo Design and Innovation Project: Beverage Tag: Packaging

Pepsi SHFW

Pepsi X SHFW is a limited edition beverage can created for Shanghai Fashion Week Spring/Summer 2020 and released in China. The can is part of a wider visual identity system developed for the same event. The season theme of Sensation and Source guides the design and reflects the exploration of different perspectives. Shapes inspired by organic and glass elements are combined within a dimensional space. The result links the Pepsi Black brand spirit with the diverse work of the fashion designers presented at the event.

Continue reading about Pepsi SHFW Beverage

Designer / Brand: Kaoru Mizuno Project: Wine Packaging Tag: Packaging

Chandon Rose 2020

Chandon Rose 2020 Japan Edition is a limited edition bottle design for sparkling wine. The label is inspired by the Japanese tradition of cherry blossom viewing. Women in kimono are illustrated holding wine glasses, joining a scene of the Heian period with a modern feast. The combination reflects both the traditional and the innovative spirit of the Chandon brand. A colourful fan at the centre of the bottle suggests the sharp taste of the wine and the prism of spring light. The design was created in Japan, and the bottle was produced in Australia.

Continue reading about Chandon Rose 2020 Wine Packaging

Designer / Brand: Kazuo Fukushima Project: Packaging Tag: Packaging

Toothpaste

The Toothpaste packaging design idea is a watercolor tube. It reminds the fun of choosing colors when painting. The Toothpaste is a unique combination of natural ingredients and amino acids found. Therefore, the upper half of the Toothpaste packaging is a natural expression, and the under half is a science and technology expression. It is a design that combines two different elements into one. Finally, the brand mark combines two toothbrushes in the shape of a cross to simply design the insurance oral products.

Continue reading about Toothpaste Packaging

Designer / Brand: PepsiCo Design and Innovation Project: Beverage Tag: Packaging

Adrenaline Space

Adrenaline Space is a limited edition packaging design for an energy drink sold in Russia. The design celebrates space exploration and supports the brand position of encouraging consumers to move beyond personal limits. A galaxy of gleaming gold stars is set against a deep blue background, creating a visual invitation to reach new heights. The packaging also communicates the addition of juice and highlights the ingredients and benefits of caffeine, vitamins and taurine. The concept was developed in response to a retail client inquiry.

Continue reading about Adrenaline Space Beverage

Designer / Brand: Laurent Hainaut Project: Branding and Redesign Tag: Packaging

Dark Horse Wine

Dark Horse is a wine packaging and branding design created for a California wine brand. The design is based on a flexible system that covers the entire packaging portfolio and allows for future additions. The labels are printed on premium paper stock in metallic and matte finishes, which amplifies color and flavor cues. The brand icon is placed front and center on each label. The label layout is simple, so the contents of the bottle can be understood at a glance. The aim is to express quality and taste clearly on the shelf.

Continue reading about Dark Horse Wine Branding and Redesign

Designer / Brand: Ximena Ureta Project: Wine Packaging Tag: Packaging

Diablo Black

Diablo Black is a wine label created for a Chilean wine from the Maule region. The label presents the Devil as the central figure, expressing a dark, mysterious and sophisticated character. The conical label is offset printed in seven special colors on self-adhesive stock, and it is finished with matt gold foil, stamping and satin UV varnish. Repeated tests were needed to print the colors over the shiny gold foil, so that the face appears between blacks, reds and gold with a burnt look. The design joins wine tradition with a modern brand spirit.

Continue reading about Diablo Black Wine Packaging

Designer / Brand: Jie Yang Project: Facial Mask Tag: Packaging

Time

Time is a packaging design created for a moisturizing facial mask. The box opens like a book, so the pages can be turned from the first to the last. The artwork uses a water beast from ancient Chinese mythology and colors taken from the Dunhuang murals. The outer package measures 200 mm long, 110 mm wide and 50 mm thick. Degradable paper is used as the main material. A UV brightening treatment and repeated embossing add contrast to the dark background. The design links traditional culture with a modern cosmetics brand.

Continue reading about Time Facial Mask

Designer / Brand: ABC Design Communication Project: Cosmetics Packaging Tag: Packaging

Serum

Its visual symbolism with the grand prix flag communicates the speed and effectiveness of the product's anti-wrinkle action. The reflection of the power and speed of reconstructive abilities of the product on the human skin was the inspiration behind the visual design. To underline its capacity, the inspiration was the black and white checkered flag of the grand prix, marking the product's rapid launch at providing the skin with protection. The hardest part of the process was the collaboration with the printer, in order to achieve the emboss on the silver box.

Continue reading about Serum Cosmetics Packaging