Day of Design

Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Packaging

Discover 1029 award-winning designs tagged Packaging on Day of Design.

Old Parr Branding and Redesign

Old Parr

Old Parr is a packaging design for a range of Scotch whisky. The crackled bottle and its tilted form are retained and enhanced to keep the tactile quality of the pack and its feel in the hand when pouring. The organic crackled pattern was developed together with the glassmaker. The labels are printed on a metallic substrate with white and six colors, two varnishes and one embossing plate. The boxes use the same metallic substrate and a sculpted embossing plate that repeats the crackle. An Old English typeface and the age statement recall the history of the brand.

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Nutrili Supplements Branding

Nutrili

Tasty supplements, undeniable benefits. Nutrili is all about bringing high quality, natural and sustainable supplements. Backed by science, products are certified vegan, have only natural flavors and colors. Ocean-diverted pure recycled plastic is used for jars. The brand designer was commissioned for the creating the visual brand identity and packaging designs for the brand in 2022. The products were launched in 2022 December. New products are on the way.

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Cong Tai Baijiu Beverage

Cong Tai Baijiu

Cong Tai Baijiu is a commemorative packaging design for a Chinese spirit released for the year of the rat. The main motif is drawn from the door catch of traditional Chinese architecture, referring to the rat as the first zodiac animal that opens the year. The inner label combines the forms of a rat and a coin to suggest wealth and good fortune, while the outer ring uses a radiant pattern for a lively effect. The bottle is made of ceramic with a marble texture and is finished by water transfer printing.

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Have Fun Duck Gift Box Snack Foods

Have Fun Duck Gift Box

The "Have Fun Duck" gift box is a special gift box for young people. Inspired by pixel-style toys, games and movies, the design depicts a "food city" for young people with interesting and detailed illustrations. The IP image will be integrated into the city's streets and young people love sports, music, hip-hop and other entertainment activities. Experience fun sports games while enjoying food, express a young, fun and happy lifestyle.

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Mau Waxed Perfume

Mau

Mau is a packaging design for a waxed perfume inspired by Japanese tradition. The name Mau means dancing while floating, and the theme is softness and lightness. The perfume is held in a paper tube made of washi, a traditional Japanese paper. A touch of watercolor on the washi expresses the gentle character of the fragrance. Waxed perfume has a low water content, so the package can be made of paper alone, without plastic. The soft scent is intended for people who find alcohol based perfume too strong.

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Lotus Moon Chinese Baijiu Packaging

Lotus Moon Chinese Baijiu

Lotus Moon Chinese Baijiu is a packaging design for a Chinese spirit. The bottle is made of translucent frosted green glass, which lets light pass through and suggests moonlight. The design refers to a classical poem in which a poet drinks alone and raises a cup to the moon. A figure raising a cup is shown at the base of the bottle, and a shadow can be seen through the liquid from the back. The bottle cap can be reused, for example as a holder for incense. The package measures 140 by 140 by 260 millimeters.

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Bakers Dozen 13 Pack Egg Carton

Bakers Dozen

The Baker's Dozen Egg Carton is a reusable molded pulp carton that holds 13 eggs. The eggs are arranged in two rows of four with a row of five between them. The carton is made of 100 percent recycled paper, using the traditional molded paper fiber method. Large packing machines handle even numbers of eggs, so the 13-egg carton is intended for small producers who pack eggs by hand at farm stands and farmers markets. A debossed logo keeps the surface smooth, so farmers can add their own labels.

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Xarin Series of Labels for the Farm Wines

Xarin

Xarin is a series of labels created for a range of farm wines. Each label measures 30 by 135 millimetres and combines an unusual geometry with a concise layout. The shape is drawn from the alcohol meter and from the tall barrels used for wine aging, and it follows the curves of the bottle. The labels are produced on textured paper with flexographic printing and raised gloss varnish. A gift box of 100 by 330 millimetres is made of wood. The aim is to make the packaging easy to notice among many wine labels at points of sale.

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2000 meters Black Tea

2000 meters

2000 meters is a packaging design for a black tea brand from Yunnan, China. The series is divided into three levels based on producing area, quality and flavor. An octagonal form is used as the shared symbol of the whole range. The lower level is packed in paper, the most widely used material, while the middle and premium levels use metal cans. A small red mountain rises on the top of the can to show that the tea grows at high altitude. Black and red are the main colors, with a little white and simple illustrations of old tree, brush and jasmine.

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Aava Supplements

Aava

Label and box packaging for a health food brand that has strong roots in the Nordics. The design should have a natural touch, especially considering the ingredients are natural. The target demographic groups are males and females in their 30s, 40s, 50s, and 60s. The box is printed on paper with a matt celloglaze finish. Whilst transparent plastic is chosen for the container because it is the most valuable plastic after recycling.

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Odaya Home Packaging

Odaya Home

Odaya Home packaging needed to reflect the craftsmanship of the handstitched lace used and the symbolic value of the ornaments. The figure of a peacock, the core element in Odaya Home’s first Care and Love Collection, is a traditional guardian of the home. The packaging design developed the peacock image into a fine golden web of feathers, reminiscing lace-making itself. The brand story is told on the inside of the lid of the gift box, while delicate tissue paper with the brand's slogan "You belong and this is home, Odaya Home" provides a tender wrap for the fine cotton sateen fabric inside.

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New Year's Red Envelopes Packaging

New Year's Red Envelopes

New Year's Red Envelopes is a set of three red packet designs created for the Chinese New Year. The red envelope is a traditional Chinese gift used to celebrate New Year's Eve, and the term Li Shi carries the meaning of auspicious things and good fortune. Each design is based on a traditional greeting: the prosperous fish, the auspicious tangerine and the gourd for fortune. The graphics extract the form of ancient Chinese coins and combine that form with each symbol through simple dots, lines and surfaces. Each envelope measures 180 by 90 millimeters.

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