Day of Design

Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Beverage Packaging

Discover 18 award-winning designs tagged Beverage Packaging on Day of Design.

Heritage Wrap Beverage Packaging

Kazuo Fukushima Beverage Packaging Packaging

Heritage Wrap

This beverage packaging design reinterprets a classic black tea latte through a contemporary graphic expression. Traditional ornamental motifs are abstracted into a continuous wrap pattern that enhances visibility from all angles while creating a rhythmic visual flow. A structured central label establishes clarity and hierarchy, balancing decorative richness with legibility. The design delivers a refined yet approachable presence, ensuring strong shelf recognition and visual consistency across diverse retail environments.

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Seven Hills Whisky Beverage Packaging

Gajdos Gajdos Beverage Packaging Packaging

Seven Hills Whisky

The first Hungarian smoky single malt whisky, distinguished by its distinctive nutty and Tokaji Aszúlike character, thanks to the barley malt smoked over organic Tokaji Aszú grape pomace. The modern, sleek characteristics of the label are derived from the iconic 7 shape of the Sevenhills logo, delicately counterpointed by the abstract representation of smoke, which playfully wraps around the bottle.

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MTN Dew Cake-Smash Beverage Packaging

PepsiCo Design and Innovation Beverage Packaging Packaging

MTN Dew Cake-Smash

MTN Dew Cake-Smash is packaging for a limited edition cake flavored soft drink. The flavor was created to recall the spirit of shared celebrations such as birthdays, weddings and graduations. The design speaks to milestones that were missed and aims to offer a sense of optimism and festivity. A visual world of lively candle characters was developed for the pack graphics and for digital use. The candle characters suggest a crowd gathered at a party. The packaging invites consumers to mark an occasion again.

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Pepsi New Year 2022 LTO Beverage Packaging

PepsiCo Design and Innovation Beverage Packaging Packaging

Pepsi New Year 2022 LTO

Pepsi New Year 2022 LTO is a series of six limited edition beverage cans created for the winter holiday season. The cans were released in Russia as part of a seasonal brand campaign. Festive graphics are intended to suit the whole holiday period, ending with New Year. The design also extends the brand beyond packaging through interactive features. Consumers can scan a QR code on each can with a smartphone to reach promotions, including a chance to win limited edition hoodies and t-shirts that glow.

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Pepsi Big Football Event LTO Beverage Packaging

PepsiCo Design and Innovation Beverage Packaging Packaging

Pepsi Big Football Event LTO

Pepsi Big Football Event LTO is a limited time offer beverage packaging design created for a major football tournament held in Qatar in 2022. The packaging shows photographs of real football fans of different nationalities, capturing the intense joy felt during a match. Paint filters were applied to the images to recall the practice of face painting among supporters and to give an artistic look. Matching key visuals and animations extend the same graphic language. The intent is to link the brand with local football fans during the event.

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Furmint Vodka Beverage Packaging

Graphasel Design Studio Beverage Packaging Packaging

Furmint Vodka

Furmint Vodka is a packaging design for a vodka made from grapes. Seven Hills Distillery produces only 800 to 1000 bottles a year, so the vodka is an artisan product. The packaging reflects the purity of the spirit and its grape base. Simple typography on the offset printed front label gives a clean appearance. A screen printed illustration on the glass evokes a grape leaf in a contemporary way. When the bottle is full, the liquid acts as a lens and adds depth to the fine details. The bottle measures 340 mm in height and 80 mm in width.

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Pepsi Super Bowl LVII Alumitek Beverage Packaging

PepsiCo Design and Innovation Beverage Packaging Packaging

Pepsi Super Bowl LVII Alumitek

Pepsi Super Bowl LVII Alumitek is a limited edition beverage bottle created for a major football event hosted in Phoenix, Arizona. The design draws inspiration from the surrounding desert landscape, known for its vast sky and distinctive flora and fauna. A vibrant gradient moves from black to purple to orange, recalling an Arizona sunrise. Printing capabilities were pushed to build a sense of depth. Silhouetted icons are placed across the desert scene of cacti and bushes, paying homage to local wildlife such as coyotes, snakes and birds.

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Pepsi x Spotify Beverage Packaging

PepsiCo Design and Innovation Beverage Packaging Packaging

Pepsi x Spotify

Pepsi x Spotify is a limited edition beverage can design created for an Egyptian audience. The artwork combines the visual identities of Pepsi and Spotify in equal measure. Bold Pepsi blue is mixed with the bright green shared by Spotify and by the rap scene in Egypt. The background uses glitch patterns and layers of cut paper with handwritten song lyrics. A QR code printed on the can allows people to listen to a Pepsi song created for a cashback campaign. An influencer kit was produced alongside the can.

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Mirinda Plus Restage Beverage Packaging

PepsiCo Design and Innovation Beverage Packaging Packaging

Mirinda Plus Restage

Mirinda Plus Restage is a packaging design for a fruit-flavored soda sold in Egypt. Soda is the most popular beverage at special occasions and social gatherings in Egypt, where most people do not drink alcohol. Mirinda Plus contains soda with a hint of juice, which suits such occasions. The packaging applies a vibrant visual identity system intended to make an impact by day and in the evening. The design positions Mirinda Plus as a more mature version of Mirinda, a fruit-flavored soda known around the world.

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7Up Destinations Venezuela Beverage Packaging

PepsiCo Design and Innovation Beverage Packaging Packaging

7Up Destinations Venezuela

7Up Destinations Venezuela is a series of limited-edition beverage cans created for the Latin American market and sold in Venezuela. The four cans represent four picturesque and well-known destinations of the country: Adicora, Los Roques, El Yaque and Canaima. Each design shows the local flora and fauna of Venezuela. The front of each can keeps the classic 7Up green for easy brand recognition. The back of each can uses a tropical aqua blue as the background for travel-inspired graphics. The aim is to build an emotional connection with consumers.

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Neon Zebra Brand Launch Beverage Packaging

PepsiCo Design and Innovation Beverage Packaging Packaging

Neon Zebra Brand Launch

Neon Zebra is a packaging design for a range of cocktail mixers. Each can and drink package features a unique mixed drink recipe, called the Neon Zebra equation. The recipe shows consumers how to make a mixed drink with the product. Each can makes two cocktails, portioned to be shared. Garnish images shown alongside the product are simple, using a lime slice and mint to add depth. The garnishes appear as bold two-dimensional graphics or as three-dimensional forms, and they bring the Neon Zebra world to life.

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Aqua Minerale Redesign Beverage Packaging

PepsiCo Design and Innovation Beverage Packaging Packaging

Aqua Minerale Redesign

Aqua Minerale Redesign is a packaging design for a bottled water brand sold in Russia. The redesign covers both the core range and the flavored sublines, bringing the portfolio together under one visual identity system. The concept is based on the idea of water as a source of life, expressed through fluid forms and graceful lines. The unified design harmonizes the range and improves product visibility on the shelf. The intent is to support consumers who wish to keep a sense of balance during busy days.

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