Day of Design

Day of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Packaging

Discover 1029 award-winning designs tagged Packaging on Day of Design.

Sun Rose Wine Label

Antonia Skaraki Wine Label Packaging

Sun Rose

Sun Rose is a wine label created for a Greek winery. The design takes its inspiration from the horizon that divides the earth and the sky. All the information that describes the wine is placed on the lower part of the label, where the earth is shown. The logo is set high above, in the position where the sun would appear. A minimal approach is used, so the graphic elements do not distract from the colour of the wine. The label is made of paper and is applied to a glass bottle. The project was completed in 2018 in Athens.

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Small Satine Kid Milk

Blackandgold Design (Shanghai) Co., Ltd. Kid Milk Packaging

Small Satine

Small Satine is packaging for an organic milk product made for children. The design extends the Satine milk brand and keeps its logo and its white and green colours. A character named Small Satine appears on the front panel, resting on the grass beside a calf. The back panel shows a wide view of the dairy farm, drawn in a light and simple style. The product name is set in a font suited to children, and nutrition information is presented clearly for parents. The inner pack is a paper carton.

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Siela Cosmetic Packaging

Olha Takhtarova Cosmetic Packaging Packaging

Siela

Siela is a packaging design for a line of children's cosmetics. The design uses a white plastic tube of 75 ml, decorated by screen and pad printing. Stylized illustrations are placed at the center of the design, and a single character appears in different places and situations across the line. Color coding helps buyers tell the products apart. Text is reduced to a minimum, so the right product can be recognized quickly on the shelf. The white surface keeps the illustrations clear and easy to see.

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Sunboy Gift Box Sunflower Seeds Packaging

TIGER PAN Sunflower Seeds Packaging Packaging

Sunboy Gift Box

Sunboy Gift Box is a packaging design for sunflower seed snacks. The gift box holds cylindrical iron tins that can be reused. The outer box is made of corrugated paper, which strengthens the structure and makes recycling easier. The opening structure is redefined, so the box is simple to assemble and to separate. The tins buckle together to form modular sets of one, two or three layers, which enlarges the exposed product area and saves material. The printed scene uses a paper cut style and shows the Sunboy character running in a sunflower field.

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Ying Hua Qing Su Packaging

Jin Zhang Packaging Packaging

Ying Hua Qing Su

The front of the gift box is covered with cherry blossoms, matching with the landmark buildings in Wuhan, showing the vitality of spring and local characteristics. The swallow with love letter gives the picture romantic emotion, the characters in the 1990s add a sense of retro, highlighting the characteristics of the century old craftsmanship of the brand. The inner box design can be cleverly folded into the shape of cherry blossom, which matches with the blue bottom box of the lake, forming the aesthetic feeling of Cherry Blossom falling on the lake.

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Yukidoke Mitsu Fruits Package

SHINGO FURUSHO Fruits Package Packaging

Yukidoke Mitsu

Yukidoke Mitsu is a gift package for brand-name strawberries grown in Mizukami Village, Kumamoto Prefecture. The strawberries have a high sugar content and are harvested when the snow melts in the high altitude village, where the headstream of the Kuma River is found. The design covers a pasted paper box with textured white paper that suggests falling snow. A strawberry motif is applied in red foil stamping. The box measures 242 by 160 by 57 millimetres and has a lid on top. The solid box gives a sense of luxury suited to gift giving.

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Ten Years Planting Cycle Packaging

Jonny Wang Packaging Packaging

Ten Years Planting Cycle

Qinjianguo is a packaging design for iron stick yam powder. The product follows a ten-year planting cycle, in which the land rests and only one season of yam is grown every decade. Yam grown in such soil absorbs rich nutrients, and the pulp is made directly into powder. The box measures 120 by 120 by 150 millimeters. The graphics form a visual symbol of the number ten, built from swallows in spring, cicadas in summer, farming work in autumn, cedars in winter and plowing farmers. The imagery shows the seasons of the decade.

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Lay's Love Packaging

PepsiCo Design and Innovation Packaging Packaging

Lay's Love

Lay's Love is a packaging design created for two limited edition snack flavors in India, Lay's Herby Crush and Lay's Cheesy Love. Each pack shows a hand held in a half heart shape, so two packs placed side by side complete the heart and pair the two flavors. A bold script in the center of the bag names the flavor. Behind each hand illustration are silhouettes of couples walking on a beach, palm trees and soft clouds. The colorful design was made to mark friendship and love among young consumers.

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Better for All Gift Box

ShenZhen XiShang Boutique Packing Co., Ltd Gift Box Packaging

Better for All

Better for All is a gift box designed for the Chinese New Year. The outer packaging is mainly red to echo the festive mood of the holiday. The box opens in a way that recalls a traditional Chinese double door. Once unfolded, an auspicious illustration combining dancing lions, flying fairies and lanterns is revealed. A magnetic sticker shaped like a dancing lion decorates and holds the box, and can later be used as a refrigerator sticker. Red packets, couplets and a calendar are placed inside, all sharing the same illustration elements. Eco-friendly paper and ink are used.

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Gregory Donut Packaging

Jinglun Cui Packaging Packaging

Gregory Donut

Gregory Donut is a paper-based packaging design for donuts sold as take-away food. All visible paper is food contact grade. The sleeve is made of high tenacity FBB paper, coated with a water-based matt varnish that protects the ink and printed with food grade soy ink. A ninety degree rotational structure allows the packer to form the box quickly, so the packaging can be shipped flat. Each box holds six donuts, and two sleeve handle sizes suit six or twelve pieces. Navy blue graphics with donut and wheat illustrations recall sailor culture.

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Alabear Gift Box

Mao Ming Gift Box Packaging

Alabear

Alabear is a gift box designed for the Chinese New Year of the Year of the Ox. The name comes from the Ningbo dialect, in which ala means our, so Alabear means our little bear. A bear mascot is the main design element, combined with images of the ox and the God of Wealth. The box measures 30 by 30 by 22 centimetres and holds red envelopes, spring couplets and a commemorative coin. The box is made of special paper, printed in CMYK with a red spot colour, and finished with bronzing and embossing.

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Plant Selected Beverage

Blackandgold Design (Shanghai) Co., Ltd. Beverage Packaging

Plant Selected

Plant Selected is packaging for a plant-based beverage. The bottle is made of PET and covered with a matte film, and measures 60 mm wide, 60 mm deep and 177 mm high. The design follows a minimalist style inspired by Scandinavian design, with a large area of white space. The key benefit, 6 grams of protein per 100 millilitres, is stated clearly. Many plant-based beverages use busy graphics that show ingredients and product images. The calm layout of Plant Selected is intended to stand out on the shelf and to present the drink as vegan nutrition.

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