Packaging

Discover 1029 award-winning designs tagged Packaging on Day of Design.

Designer / Brand: Musa Çelik Project: Packaging Tag: Packaging

Messenger Angel

This design is for a brand established decades ago and has a nostalgic impression in the eyes of the customers. The packaging involves a mythological visual world with color transitions around the angel symbol. The floral structure in the bottle design refers to the brand's scents. The waves going from the bottom up in a spiral form give the effect of scent splashes and create the feeling of fragrances overflowing out of the bottle. The design aims to create a new, modern look for a historical brand.

Continue reading about Messenger Angel Packaging

Designer / Brand: Blackandgold Design (Shanghai) Co., Ltd. Project: Ice Cream Tag: Packaging

Nestle

Mr. Banana is a packaging design created for an ice cream product sold in China. The design returns a heritage brand to the market with a new visual identity based on rap music instead of rock music. A large pair of sunglasses is printed on each pack, so the product stands out inside crowded freezer cabinets. Nine sunglasses versions carry different phrases, allowing consumers to choose a pack that matches their personality or to collect all of them. The ice cream is wrapped in aluminum foil, and the outer box is made of eco-friendly paper with a gold stamped logo.

Continue reading about Nestle Ice Cream

Designer / Brand: Sungoo Design Project: Liquor Packaging Tag: Packaging

Chuankui

Chuankui is a packaging design for liquor, inspired by the culture of Sichuan, China. The name means Sichuan leader. A panda illustration formed from green bamboo leaves covers the bottle and recalls the mountains and bamboo forests of the region. A hollow panda paw shape is placed on another part of the bottle, so the package is easy to hold. The cap takes the form of a bamboo knot with carved bamboo leaves. The packaging is made of degradable materials, which supports the ecological intent of the design.

Continue reading about Chuankui Liquor Packaging

Designer / Brand: Viktoriia Korytina Project: Tea Packiging Tag: Packaging

Kind Tea is a Charitable Project

Kind Tea is a packaging design for a range of natural teas sold for a charitable project. The tea is made by two boys with Duchenne muscular dystrophy, and sales raise funds for their rehabilitation. The packaging shows a colorful character that reflects the joy of childhood. Three flavors are marked by three color schemes, so each variety is easy to recognize. Every flavor also has a winter version. The format is a 50 gram sachet with a label of 100 by 180 millimeters. Production and assembly were kept simple and economical, because the boys prepare the packages themselves.

Continue reading about Kind Tea is a Charitable Project Tea Packiging

Designer / Brand: PepsiCo Design and Innovation Project: Food Packaging Tag: Packaging

Lay's Flavor Swap Influencer Kit

Lay's Flavor Swap Influencer Kit is a food packaging design created for a summer program that brought the flavors of Funyuns and Doritos to Lay's chips. The packaging combines the current Lay's bag design with the brand colors of each flavor: blue for Cool Ranch and green for Funyuns. A pattern of concentric rings recalls the shapes of the original chips and highlights the collaboration between the brands. A collective influencer kit was also produced and delivered to media personalities to start discussions about the program.

Continue reading about Lay's Flavor Swap Influencer Kit Food Packaging

Designer / Brand: PepsiCo Design and Innovation Project: Beverage Packaging Tag: Packaging

Bubly Bounce

Bubly Bounce is a beverage packaging design for a caffeinated sparkling water line. The packaging extends an existing sparkling water range and signals the addition of caffeine without moving into the visual language of energy drinks. Bold and bright colors, bubbles, friendly greetings and smiles are kept, so the brand stays easy to recognize. The design also communicates the use of two flavors in one drink. The system is intended to appeal to current buyers and to stand out clearly on the shelf.

Continue reading about Bubly Bounce Beverage Packaging

Designer / Brand: Antonia Skaraki Project: Packaging Tag: Packaging

The Wine Barrel Classic

Designers presented the wine barrel in its natural environment, the barrel. They used codes of wine tasting (cellar, barrels, flows) and broke the stereotypes of bottled wine and designed the packaging so that The Wine Barrel communicates the quality of a wine taken directly from the barrel and reversed the established idea that good wine can only exist in a glass container.

Continue reading about The Wine Barrel Classic Packaging

Designer / Brand: Angela Spindler Project: Packaging Tag: Packaging

Hightail

The agency was commissioned to develop the brand name, tone of voice as well as visual identity and packaging design for an innovative motorbike helmet accessory. The brief had a number of specific criteria, the packaging was to have a unisex appeal, to be reusable, enable high product visibility and be light weight for cost effective freight. The sleek and unique multi layered film pouch was designed to meet all of the client's requirements, as well as containing everything the purchaser needs to get up and running; the product, attachment clips, spacer and how-to brochure.

Continue reading about Hightail Packaging

Designer / Brand: Yuchen Han Project: Dog Food Packaging Tag: Packaging

Zhen Hao E

Zhen Hao E is a packaging series for dog food and dog snacks. The design draws on Chinese culture by presenting dogs as ancient emperors of different ages. In China, dog owners are often described as officials who serve their pets, and this idea shapes the illustrations. Cartoon dog characters indicate the size group, separating small dogs from medium and large dogs. Different colors separate dog food from snacks, so the range is easy to understand. Recycled paper, corrugated paper and aluminium foil bags are used.

Continue reading about Zhen Hao E Dog Food Packaging

Designer / Brand: Musa Çelik Project: Packaging Tag: Packaging

Eco Smile

The design aims to offer solutions on essential topics, including environmental footprint. The brand's name is formed by combining green and clean. The combination of leaf and lip figures in the logo on the package represents nature's smile. The white background and soft colors illustrate the product extracts. The packaging is obtained from renewable resources to prevent plastic waste. In addition, 75 percent of the bottles are made from recycled materials, and they are 100 percent recyclable.

Continue reading about Eco Smile Packaging

Designer / Brand: Shoichiro Takei Project: Green Tea Beverage Tag: Packaging

Kagoshima Shinsen Cha

Kagoshima Shinsen Cha is packaging for a bottled green tea produced in Kagoshima, Japan. The label uses white as the base color, so the green color of the tea is clearly visible. Two simple tea leaf shapes and traditional Japanese colors are placed on the label. The logo joins the initial of the producer, the volcano Sakurajima and the letters T, E and A within a single Kanji character. Hiragana is used in the product name to express a Japanese atmosphere. The same design is applied to shipping boxes, banners, posters and flyers.

Continue reading about Kagoshima Shinsen Cha Green Tea Beverage

Designer / Brand: Olha Takhtarova Project: Confectionery Packaging Tag: Packaging

Una Luna

Una Luna is a packaging design for a premium series of fruit candies coated in Italian dark chocolate. Two boxes were created, named Cherry Garden and Roses and Grapes, after lines from well known Ukrainian poems. Each box carries a collage illustration assembled from separate elements, and the fruit used in each series is repeated within the composition. A black background and minimal lettering give a modern and elegant appearance. The boxes are printed by offset technology with matte varnish and copper foil embossing on selected details.

Continue reading about Una Luna Confectionery Packaging